Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Internal communications often say they are corporate storytellers. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Communications Conversations

JANUARY 28, 2021

Might seem like a strange trend for corporate American to take advantage of, but I can’t help but think of what the Wall Street Journal did a couple years ago here. You’re definitely going to see more companies featuring diversity in their people images in 2021–mostly in advertising. It’s a WSJ staple.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “Journalists are no longer objective, they are much more subjective and if you do not fall within their lane or their bias, they are not interested, and you are left by the wayside.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 10, 2020

Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. That is by definition “ sameness.”

Blogging 97

Blogging Company Journalism Study 97

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. To be sure, America definitely has a problem trusting the media. Overall, respondents indicated “my employer” was the most believable source of information.

Government 145

Government Survey Ethics Media 145

Communications Conversations

AUGUST 27, 2019

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. Posts from friends (full of typos and poor grammar).

Handbook 131

Handbook Guidelines Print LinkedIn 131

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s important to have a clear definition of success at the outset. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Communications Conversations

JANUARY 10, 2023

I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St. American Cancer Society’s Kymm Barlett Martinez.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation?

Measurement 124

Measurement Communications Survey Web 124

PR in High Definition

MARCH 24, 2021

During the company’s earnings call, Brian Chesky said that this new ‘full funnel’ marketing strategy is “very important to the corporate story”. The European Journal of Social Psychology states that it can take between 18 and 254 days to form a new habit, and an average of 66 days for that habit to become an automatic behaviour.

Reputation 108

Reputation Brand Branding Marketing 108

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. 5 solo PR pros share how they structure their work day. Nothing starts without coffee.

Meeting 98

Meeting Writing Pitching Case Study 98

OnePitch

JULY 19, 2022

Mark covers HR and corporate culture in the tech industry. But there’s definitely the spectrum of the let it ride people who have 279,000 unopened emails and then the absolute down to zero, ruthlessly every single day by 3:00 PM. 00:07:32] MM: Concision is definitely key. His Thoughts on Subject Lines. [00:05:21]

Pitching 76

Pitching Writing Report YouTube 76

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. Corporate citizens need to be the change they want to see. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first. It could be fake news and hate news.

Report 225

Report Media Advertising Advertising 225

The Hoffman Agency

FEBRUARY 8, 2022

That’s not to say that I did it all the time, but definitely on a regular basis. The years passed, and things changed, but my goal of pursuing a career in journalism remained. The internship opened my world to corporate communications — managing content, maintaining accounts, community management, monitoring and much more.

Social Media 36

Social Media Travel Engineering B2B 36

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. When the ads are coming out of the same CMS as the editorial, which is one definition of native advertising — we won’t do that.” Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. ” Coalitions and front groups are definitely something that come up time and again. You hear all the time in PR circles that we must be the conscience of the corporate world. It’s true now more than ever.

Ethics 92

Ethics Groups Handbook Education 92

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is.

Ethics 72

Ethics Agency Journalism Corporate 72

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. PR people know that if you ask 10 people for a definition of PR, you’ll get 10 different answers.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Ethical Voices

FEBRUARY 20, 2023

All of these things need to be taken into consideration when working with tribal organizations, when working with tribal governments, or even working with non-Native companies and corporations that do business with tribes. That for me was definitely the most ethical challenge of my life as a professional.

Ethics 82

Ethics Community Conference System 82

Solo PR Pro

MAY 8, 2018

Corporate communications. Journalism. Today, we have an even broader definition of “Solo PR Pro.” In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Direct advertising. Event planning. Fundraising. Government relations. Integrated Marketing Communications (IMC).

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

JULY 15, 2015

But, for every Red Bull, there’s a Verizon (you remember Verizon’s failed attempt at brand journalism, right?). For every Microsoft Stories (which is actually pretty good), there’s a Van Winkle’s (Casper’s new entry into brand journalism–10 articles a day about sleep? I’m a bit skeptical).

Brand 60

Brand Branding Industry Journalism 60

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. What if people want to discuss critical topics with the organisation? Unfortunately, promoting your products and services to these people won’t cut it.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 15, 2019

There several studies on it like this one from Forrester that the Wall Street Journal reported. I did put that question to a survey of corporate communicators that recently went to market – so I may have data one way or the other in a month or so. However, I haven’t seen a single data point about PR moving in-house.

Agency 78

Agency Leadership Corporate Training 78

Flack's Revenge

JANUARY 10, 2019

Neal: Definitely. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). Is it OK to use some of the same levers as the Russian misinformation campaigns, e.g to push emotional hot buttons, and in other ways game algorithmic results? Or leverage the personal data that people are so up in arms about?

How To 159

How To Facebook Social Media Advertising 159

Stern + Associates

JUNE 25, 2014

Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. Google AdWords), social media (Facebook, LinkedIn, Twitter) and even top-tier publications like The New York Times and The Wall Street Journal.

Leadership 81

Leadership Strategy Energy Advertising 81

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. It’s definitely a big change. Beyond its average weekly readership of 1.34 Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. This is because the digital skillset in large corporate businesses is abysmal. Marketing automation can take it even further.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.

Storytelling 60

Storytelling SEO Agency Leadership 60