Solo PR Pro

MAY 8, 2018

Corporate communications. Internal communications. Journalism. Today, we have an even broader definition of “Solo PR Pro.” Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization.

Public Affairs 40

Public Affairs Internal International Community 40

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Hoffman Agency

FEBRUARY 8, 2022

That’s not to say that I did it all the time, but definitely on a regular basis. The years passed, and things changed, but my goal of pursuing a career in journalism remained. The internship opened my world to corporate communications — managing content, maintaining accounts, community management, monitoring and much more.

Social Media 36

Social Media Travel Engineering B2B 36

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? It’s definitely one of the more interesting discussions we have each semester.

Ethics 72

Ethics Agency Journalism Corporate 72

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.

Storytelling 60

Storytelling SEO Agency Leadership 60

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. All this came true in a bunch.

Government 72

Government Education Course Ethics 72

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 2) Having been on both sides of the table, what do you think corporate communications could do to get more out of their agencies? Set realistic expectations for the project or contract.

Agency 60

Agency Corporate Interviews eBook 60

wiredPRworks

AUGUST 2, 2016

I definitely believe behavior is predictive of future outcomes. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Can you say more about how corporations and associations can realize this vision? Happiness is a choice.

Leadership 40

Leadership Survey Enterprise Conference 40

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. The corporations do not expect you to spend months learning. That is how I started!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Yeah, that was the first form which then evolved into me doing journalism. Maxim: Probably yes. I majored in foreign trade.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement.

Software 129

Software Case Study Advertising Advertising 129

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “Journalists are no longer objective, they are much more subjective and if you do not fall within their lane or their bias, they are not interested, and you are left by the wayside.

Survey 377

Survey Media Relations Media Ethics 377

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. Then at a certain point, I parted ways with journalism. I echo that definition which drives me these days to tell the truth so that it is understood.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

JANUARY 15, 2019

There several studies on it like this one from Forrester that the Wall Street Journal reported. I did put that question to a survey of corporate communicators that recently went to market – so I may have data one way or the other in a month or so. So, you need a mix of internal and external PR help. Too much even.

Agency 78

Agency Leadership Corporate Training 78

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. Bruell noted: “More than one-quarter of respondents said the greatest advantage of having an internal agency was ‘knowledge of the brand,’ while 20% said the greatest advantage was the group’s ‘knowledge of the business.’

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. PepsiCo’s nine human drivers for consumers | 5:28-7:33. Lauren Powell: Sure.

Trends 78

Trends Brand Branding Reddit 78

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. This is hard for a journalism major to admit, but cut the characters !

Social Media 89

Social Media Trends Media Instagram 89

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit.

B2B 52

B2B Communications Media Newspapers 52

Waxing UnLyrical

JANUARY 27, 2011

Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. I can tell you first hand that there is definitely room for improvement.

Pitching 111

Pitching Facebook Interviews Twitter 111

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. It’s a growing trend and it is definitely impacting the practice of PR. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. “I Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR Conversations

SEPTEMBER 18, 2014

This tight focus stood out in the Canadian results,” stated Thurlow, further noting, “US and Australian practitioners have much more multinational and international scope.”. It makes one wonder whether Canadian corporations prescribe less value to public relations as a strategic management function.

Study 99

Study Measurement Survey Education 99

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. style vs substance.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. Corporate citizens need to be the change they want to see. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225