NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news. ” What are Your Favorite PR Trends? Critical Mention.

Communications 81

Communications Crisis Communications Media Crisis 81

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Other parts of the industry were less impacted by the crisis, but always play a sensitive role at the hub of economic activity. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Even negative mentions can be eye-opening and give companies a heads up on a developing crisis or areas where they can improve their service. .

Reputation 105

Reputation Brand Branding Analytics 105

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Critical Mention

OCTOBER 2, 2019

Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. One effective way to build your brand is to track positive messages across all media types and turn those messages into influential media stories. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

Landis PR

OCTOBER 31, 2022

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. The organization’s Climate Disaster Fund is a $1 billion commitment over the next decade to support communities impacted by the climate crisis. That’s where I live.

Nonprofit 98

Nonprofit Local Community Small Business 98

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective.

Education 150

Education Training Course Social Media 150

Critical Mention

AUGUST 20, 2020

This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. Put your headphones on and tune into this UK-based podcast to learn about the future of PR and top media trends. The New Rules of Marketing & PR. The Definitive Book of Body Language. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

APRIL 2, 2020

Now more than ever, TV, radio, social media and online news publications play a great role in delivering news and earned media that can positively and negatively affect brands. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Trends 90

Trends Media Radio Analytics 90

Critical Mention

AUGUST 6, 2020

A good media database provides users with multiple ways to search for contacts by a wide range of details. . Media type. Contact methods; address, email, phone, website, social media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 104

Media Radio Local Tools 104

Critical Mention

SEPTEMBER 19, 2019

Since then, we’ve been happy to provide them earned broadcast, online and social media coverage so they can keep up with their clients’ mentions. This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. Until next time! Critical Mention.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets. Racism is not a new disease.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Landis PR

DECEMBER 18, 2023

If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win. Sometimes all it takes is adding one task to your team’s workflow. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. They might be looking for ways to back up next year’s budget proposal, or to prove how indispensable they are within the company. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Konnect Agency

APRIL 6, 2021

Everyone from governments, corporations, and individuals has a heightened focus on hygiene. Specifically, social media, and TikTok in particular, inspired many to try their hand at making bread, pasta dishes, waffles, and exploring ethnic recipes. In short, sanitation and hygiene are more important than ever.

Travel 52

Travel Film Guidelines Consumer 52

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Critical Mention

DECEMBER 13, 2019

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Until next time! Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Analysis 105

Analysis Comparison Reputation Radio 105

MaccaPR

JUNE 8, 2017

The best guests are partners with me – I’ve got a dozen regular contributors to my show, including political science professor Chad Murphy, who is great at adlibbing and promoting his segments on social media. Testify for us about social media. My advice about social media is straight forward: be intentional.”.

Radio 89

Radio Instagram Pitching Interviews 89

Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. I work with most of the editorial staff on breaking news for the web.

Automotive 65

Automotive Web Meeting Media 65

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. If you want to do sports or celebrity, a lot of them do great, somebody needs to go do that. Thank you so much for the opportunity.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. Publishers because we own media, and this is what a publisher does. The social media is sometimes much more influential than any traditional media.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Technology Meeting Software 64

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Landis PR

DECEMBER 11, 2023

Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Again, speak to your PR agency – we live and breathe by it.

Strategy 59

Strategy Company Communications Construction 59

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. What Taylor Swift Can Teach You About Social Media Marketing. percent of U.S. Subscribe today!

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48