Waxing UnLyrical

AUGUST 28, 2018

Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Writing in today’s digital landscape doesn’t have to be difficult. Set the stage.

Storytelling 105

Storytelling Case Study Writing Creativity 105

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

APRIL 19, 2022

Reporters will look to see who these people are – and they respond well when they see a real human behind the handle – not just a nameless, faceless corporate shadow. Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn. Get creative. Retweet, like, and comment.

B2B 102

B2B Twitter Brand Branding 102

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.” As Gallup writes, “Employees are consumers of the workplace. And this makes a significant impact.

Internal 126

Internal International Communications Strategy 126

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. You can also search sites such as LinkedIn, Quora, or Reddit. Coursera , and LinkedIn. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more.

Conference 80

Conference Reddit Local Course 80

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Communications Conversations

FEBRUARY 8, 2021

Last week, a post I wrote caught some serious flack on LinkedIn. ” After sharing it on LinkedIn, I received feedback from some female friends and colleagues that I have a lot of respect for–Candee Wolf and Gabby Nelson, as well as others. And as I wrote it, I was trying to think of a way to add a creative twist to the post.

LinkedIn 83

LinkedIn Blogging Creativity Corporate 83

Cision

JUNE 25, 2015

Write a press release. Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 190

Writing Communications Marketing B2B 190

OnePitch

JANUARY 10, 2023

Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. BB: Direct or creative subject line?

Pitching 81

Pitching Financial Video Product Launch 81

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Communications 158

Communications Radio Sports Social Media 158

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. Pikers write press releases about a new executive hire or a product color change. 1) You have no plan!

Publicity 70

Publicity Measurement LinkedIn Small Business 70

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. It’s the same methodology that Facebook and LinkedIn use in their ads. ” What are the most common content mistakes Kuno sees on corporate blogs? Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. Is your PR agency bring creative ideas to the table? WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

JUNE 8, 2016

I learned early on that it all starts with good writing skills. In addition to being a tool to share ideas effectively, the act of writing requires that you develop your message and organize your thoughts. Following them on Twitter, Facebook, LinkedIn, etc., What’s your secret to media relations success?

Financial 120

Financial Healthcare Media Relations Technology 120

Waxing UnLyrical

JULY 29, 2013

How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. Why: Do you love to write, but just can’t seem to get focused? Making a Little Noise about Productivity and Creativity.

Energy 76

Energy Resources Writing LinkedIn 76

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study].

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. It’s not just conversations, but creativity,” writes Francisca Fanucchi as she explains how “the Star Wars community celebrates fans in a big way.” Based in the Washington, D.C.,

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

PR 20/20

APRIL 1, 2021

There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Chances are, if you’re reading this, you’re one of them. And another one million marketing directors.

Education 52

Education Marketing Conference Agriculture 52

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. A comment by Marc C. When in Doubt, Make Applesauce!:

Meeting 98

Meeting Ethics Storytelling Publicity 98

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. SCHEDULE A DEMO. Priscilla Osorio.

Healthcare 89

Healthcare Radio Sports Video 89

Waxing UnLyrical

JANUARY 25, 2016

Why: “Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis,” writes Ashley Taylor Anderson for Ceros. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 Ways to Brainstorm Ideas for Social Campaigns.

Strategy 40

Strategy Software Creativity Writing 40

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Twitter Facebook Google+ LinkedIn Monday Roundup: Social PR Virtuosos. It’s often not WHAT you pitch.

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. Why: “Creative web content is all the rage in the marketing world. What’s more, the analytics tell you more than just who saw it, they tell you who read it,” writes Lisa Gerber explaining why Medium may deserve a second look from your brand.

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

MARCH 23, 2015

Why: “Every so often, it’s great to take a step back so you can move forward,” writes Ian Cleary in this excellent post, as he reviews some tools and methods to help you assess the success of your strategy. 5 Tips to Get In Your #Creative #PR Groove. ” 2. Save Time with These 4 Productivity Tricks.

Strategy 40

Strategy Creativity Web Energy 40

Critical Mention

JULY 2, 2020

A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Drives More Sales. SCHEDULE A DEMO. Priscilla Osorio.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

OCTOBER 18, 2019

Craft Creative Social Posts. Your organization should write social media posts that link back to your site, blog, landing pages, and more. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Put yourself in your audience’s shoes when brainstorming content ideas.

SEO 80

SEO Social Media Strategy Media 80