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Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.

Sports 111
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We’re Serious About “Write Good Content”

Cision

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 96
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How to solve the top content creation challenges in B2B content marketing

Sword and the Script

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. How do you fix this?

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Brainstorm Related Topics.

Industry 222
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Online Newsrooms in a Content Marketing World

Bad Pitch Blog

Sometimes questionable content is simply self-identifying. Passionate consumers seemingly find sport in revealing less than authentic claims. It requires more than hiring an ex-journalist, a search engine expert or a "digital native" to help you write stories, mix up Google juice or do Facebook, respectively.

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Without Marketing You’re Just the Business No One’s Heard Of; Off Script #25: Steve Olenski

Sword and the Script

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.