Bad Pitch Blog

APRIL 19, 2012

Sometimes questionable content is simply self-identifying. Passionate consumers seemingly find sport in revealing less than authentic claims. What we once called custom publishing is now called content marketing. Thanks in no small part to Google, astroturfing PR firms are uncovered faster than a pig looking for truffles.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. The difference between brand journalism and content marketing isn’t to be found in outputs. In contrast, content marketing seeks to: Capture and nurture interest; Generate leads and conversions; and. The first begins with a marketer’s mindset.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture.

Sports 117

Sports Film Television Transportation 117

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Jack Feinberg is a marketing intern for Critical Mention. During his leisure time, he enjoys watching sports, going to the beach, and spending time with friends and family.

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

MARCH 17, 2022

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

DECEMBER 20, 2019

Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Step 3 – Draw on Positive Media Coverage.

Brand 103

Brand Branding How To Media 103

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

MAY 13, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. The post 20 Great Communications Quotes appeared first on Critical Mention - Media Monitoring.

Communications 158

Communications Radio Sports Social Media 158

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

If the content is good enough, people are willing to stick along for the ride. One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. Content will be automated. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Critical Mention

FEBRUARY 18, 2021

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 113

Media Comparison Radio Sports 113

Cision

APRIL 6, 2016

My hobbies outside of work include…sports, video games and being a personal (unpaid) Uber driver to my girls. My biggest pet peeve is…content marketers using content marketing to talk about content marketing. The thing that gets me up in the morning is…Milan and Savannah, my two girls.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 96

Ethics Crisis Transportation Airlines 96

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing.

Mobile 96

Mobile SEO Web Google 96

Critical Mention

FEBRUARY 25, 2022

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Brand 126

Brand Branding Storytelling Analytics 126

Prohibition

NOVEMBER 10, 2021

Nike football has always aimed to inspire youth, not just in football but across many sports. Showing the players in the products is powerful influencer marketing, as it would encourage and inspire young people to purchase the products that their idols and inspirations are wearing. Sainsbury’s Christmas Ad – 1914. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Critical Mention

DECEMBER 10, 2021

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

MAY 7, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 113

Media Radio Television Sports 113

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

AUGUST 20, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. The post Top 7 Communication Resources appeared first on Critical Mention - Media Monitoring.

Resources 136

Resources Communications Education Guidelines 136

Communications Conversations

FEBRUARY 2, 2018

I wrote about this fabulous piece of content marketing yesterday. How does a bank activate its brand during the biggest sporting week of the year? And, I’ve seen a lot of “stuff” over the internet airwaves. Probably the best social media tactic I’ve seen this week. Well written. Kudos, Caribou.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

DECEMBER 9, 2019

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Analytics 91

Analytics Radio Sports Analysis 91

Critical Mention

FEBRUARY 4, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Let people know if you’re involved in local events, sports teams, or other inspiration events.

Small Business 64

Small Business How To Writing Conference 64

Prohibition

JANUARY 31, 2023

The same can also apply for TV series that are returning or sporting events – whatever is relevant for your brand. So, for instance, as Valentine’s Day is coming up, you can use social listening to analyse what users are discussing online about the awareness date and tailor any relevant comms to add value to this conversation.

How To 62

How To Analysis Comparison B2C 62

Contently - Strategy

JULY 28, 2021

We recognize there’s a lot of companies that publish automotive and car shopping content, so we want to make sure we’re developing content that’s unique.” “Our partnership with Contently has been a huge benefit to us because we couldn’t do the volume that we’re doing without them.”

SEO 103

SEO Automotive YouTube Video 103

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Citing stories from politics, business, sports and entertainment, Snow builds a compelling case for his thesis. the protagonist in Spielberg’s movie Catch Me If You Can , as an example.

Airlines 100

Airlines Viral Sports Ethics 100

Critical Mention

NOVEMBER 5, 2019

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

AUGUST 22, 2019

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Video 95

Video SEO Engineering Radio 95

Critical Mention

SEPTEMBER 27, 2019

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. The post Are You Fully Promoting your Brand?

Brand 100

Brand Branding Advertising Advertising 100

Sword and the Script

MAY 12, 2015

The Hardest Sport in the World. Running is the hardest sport in the world,” he used to say. If you enjoyed this post, you might also like: 7 Attitudes for Effective Content Marketing (101). At this next race, Child’s Hill was to be the difference, according to the opposing coach as reported in our town newspaper.

Exercises 60

Exercises Training Newspapers Sports 60

Critical Mention

NOVEMBER 7, 2019

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

JANUARY 24, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 101

Radio Media Television Social Media 101

Critical Mention

JULY 2, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Marketing 89

Marketing eBook Pitching Radio 89