Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? With these personas in mind, how does that affect how your brand should present itself across your communications channels?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Sword and the Script

DECEMBER 23, 2017

As part of my effort to wrap up this year in content, I decided to distill the deck down to just 20 for a presentation to embed in a post. When I had finished, I noticed many of these quotes stem from pieces written for the Unscripted Marketing series. Photo credit: Flickr, brianjobson, reflections , ( Public Domain Mark 1.0 ).

Content Marketing 104

Content Marketing Marketing Storytelling Course 104

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Content optimization for the mobile and semantic web. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

5W PR

MARCH 8, 2025

Write your “About” section in first person, sharing your journey and philosophy as a speaker. Include multimedia elements like presentation slides and event photos. Share insights from recent events and engage with other speakers’ content. Develop a content strategy aligned with your speaking topics.

Branding 78

Branding Brand LinkedIn Case Study 78

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. I have two blogs—a food blog and a marketing/PR blog. But I’m usually neglecting my marketing blog to write for other websites. Turn Your Case Studies Into Content. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

DECEMBER 12, 2019

Here’s how to write lists posts that get the word out and boost your content marketing analytics: 1. ” This principle, coined by Hermann Ebbinghaus, says that items presented last will most likely be remembered best. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Web 174

Web Writing Analytics Training 174

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Content Marketing' 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 105

Banking Content Marketing Examples Industry 105

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI.

Infographics 235

Infographics Case Study Content Marketing Video 235

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 78

Content Marketing B2B Marketing Leadership 78

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. and name.kitchen, where she does media relations, content marketing, and social media. What are you going to call your firm?

Travel 281

Travel Technology Conference LinkedIn 281

Cision

NOVEMBER 7, 2016

I have never used a horizontal line in a post before now, so let’s take a look at one: You can see that it’s a cool effect that could be used in the right circumstance to add structure (separation) in a content piece. ” Preformatted simply means that the content is presented in a monospace text exactly as written.

How To 308

How To Tools SEO System 308

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Find a timely twist.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Content is habit. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit.

Media 120

Media Storytelling Content Marketing Journalism 120

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Keep your content marketing separate and distinct. Write with journalistic ideals. Your presentation of information should follow journalistic principles.

Government 152

Government Survey Ethics Media 152

Cision

SEPTEMBER 7, 2017

The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Altogether, this release tells Full Circle’s story with compelling visuals that ensure their vision will stick in the minds of readers.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. A graphic from the paper detailing the assets is presented below and the complete white paper – The Blueprint of a Modern Marketing Campaign – is worth a read.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

MARCH 13, 2017

Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. That’s the theme for this week’s Unscripted Marketing Links [UML]. I first spotted the data about the content length on MarketingProfs.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 67

Engineering Content Marketing Marketing Analytics 67

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. My suggestions: 1 – Presentation skills & Powerpoint. Social media marketing.

Communications 155

Communications SEO Social Media Video 155

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing. Single source of truth.

Marketing 212

Marketing Content Marketing Data Social Media 212

Cision

DECEMBER 23, 2015

Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. So at the time Broadview published this graphic, half-way through 2015, the data, and the context in which this data was presented, was accurate. The important lesson here is that context matters in content marketing.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 181

Survey Marketing B2B Study 181