Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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Content Marketing Study Blogging Marketing 136

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

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Trade Shows Content Marketing Conference Marketing 119

PR 20/20

SEPTEMBER 3, 2014

The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. Content Marketing World. Paul Roetzer ( @paulroetzer ), CEO of PR 20/20 and author of The Marketing Performance Blueprint , will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track.

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Contently - Strategy

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. Click here to see the full presentation slides. ).

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Contently - Strategy

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” But keep in mind that this moment full of challenges also presents opportunities.

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Content Marketing Marketing Strategy Consumer 105

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Jay Baer’s “Mom Test”.

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Content Marketing Marketing Hotels Creativity 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

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Cision

OCTOBER 16, 2015

While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Ability to Decide What Is Presented. ” Consequently, publishers of online media struggle to control the promotion of specific content over others.

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Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. Not enough people are seeing your content.

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Content Marketing Tools Marketing Google 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

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Business Wire

APRIL 10, 2017

The digital age has dramatically changed content and content marketing - how does that impact communicators? What role do traditional tools of communication such as newswires have today and what role do you feel they will have in the future? What will PR look like in 10 years?

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Healthcare Trends Tools Content Marketing 200

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

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Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Content optimization for the mobile and semantic web. Want to make standout content?

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MaccaPR

JANUARY 29, 2021

Any presentation that includes bar charts made with milk chocolate pieces has to be good, right? That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.”

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Onclusive

DECEMBER 6, 2019

A comprehensive, graduate-level program created to address universal marketing pain points. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Content Marketing World. Plan on expert talks, case study presentations, and practical workshops.

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ImPRessions - Crenshaw Communications

MARCH 3, 2022

To win an earned speaking gig, a solutions provider will typically need to co-present with a big brand client. Content Marketing World & Expo (September, Cleveland). B2B companies focused on brand and content marketing should have this Content Marketing Institute event on their radar.

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Polaris

JANUARY 17, 2015

Steven Pinker presents a compelling and radical argument on how we should look at the world in “A Two-Minute Case for Optimism”. Content marketing lessons for smaller brands. If you need help developing a content strategy, get in touch. Content Marketing' The film clearly resonated with viewers.

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Content Marketing Marketing Film YouTube 100

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

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Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

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Content Marketing B2B Marketing Leadership 68

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. Research shows more than half of all B2B content goes unused. This means the burden of creating more content, at least in part, could be solved with a little creative effort.

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Content Marketing Marketing B2B eBook 60

Prohibition

MAY 6, 2020

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

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Content Marketing Marketing Real Estate Strategy 62

Stern + Associates

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

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Content Marketing Storytelling Brand Branding 48

Sword and the Script

JULY 26, 2016

Bringing it back to business, Mr. Sinek says his work at Microsoft and Apple presents a stark difference between the finite and infinite players: At Microsoft, he says in his observation, the majority of the executives spend most of their time analyzing ways to beat Apple. . B2B Solved the Biggest Content Marketing Challenge Yesterday.

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Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. PR is the Best Kept Secret in Effective Content Marketing.

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Content Marketing Social Media Marketing Media 60

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

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Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

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Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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Content Marketing Case Study Marketing Conference 66

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

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Content Marketing Marketing Television Film 60

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. A graphic from the paper detailing the assets is presented below and the complete white paper – The Blueprint of a Modern Marketing Campaign – is worth a read.

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Content Marketing B2B Marketing eBook 60

Sword and the Script

SEPTEMBER 20, 2016

So at the time Broadview published this graphic, half-way through 2015, the data, and the context in which this data was presented, was accurate. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? .

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PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. Featured sessions and speakers include: Become a Marketing AI Pioneer , Paul Roetzer, Founder and CEO, Marketing AI Institute.

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Sword and the Script

JULY 9, 2016

This only serves to feed egos, presents the illusion of influence and advances the covet. If they aren’t, contact us today to learn how the Atlanta-based PR agency, Sword and the Script Media, LLC can bring big thinking along with seven possible services including PR and content marketing that deliver results.

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wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks.

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PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

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PR 20/20

SEPTEMBER 21, 2015

It’s hard to believe that Content Marketing World has come and gone for another year. That said, there were a few overarching themes that emerged throughout the main keynote presentations and were reinforced in many breakout sessions. It seems to fly by faster each year.

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Content Marketing Marketing Industry Strategy 40

Stern + Associates

FEBRUARY 7, 2017

A global hub of professional content, it offers terrific potential to boost your brand’s B2B content marketing strategy and social media efforts. The post How Your Content Marketing Strategy Can Benefit From These SlideShare Best Practices appeared first on Stern Strategy Group.

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Onclusive

DECEMBER 28, 2021

To get executive buy-in for PR investment, the majority of communicators (27%) actually make a business case, while 25% present their arguments for resources and budget during the annual planning process. How do you currently get executive buy-in for investment in PR and communications?

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