Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.”

Media Relations 112

Media Relations Media Survey Pitching 112

Landis PR

MARCH 20, 2023

This finding is crucial for public relations professionals to consider when developing media outreach strategies. Most journalists get their news from online newspapers, followed by Twitter The report highlights the continuing importance of newspapers, as most journalists get their news from online newspapers, followed by Twitter.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. James, marketing director at The Curtis Group , takes that idea one step further. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Seek out public sector websites such as GOV.UK There’s a counter idiom in the statement ‘today’s news is tomorrow’s fish and chip papers’. News has a finite shelf life. I suggest you start by scraping the web.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 96

Survey Industry Leadership Study 96

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. If you neglect to consider your target audience, you won’t choose the right publications. Publications want to share press releases that appeal to their readers. Explore media outlets outside of newspapers, too.

How To 98

How To Guidelines Writing Pitching 98

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 10) “Write and create content for internal and external audiences about my company.”. 38) “Publicity.”.

Employee 149

Employee Print Writing Survey 149

Sword and the Script

AUGUST 24, 2021

For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 112

Pitching Media Relations Survey Advertising 112

Cision

MARCH 31, 2016

I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. How has content marketing changed over the years? Brands now have unprecedented opportunity to get their messaging directly to their markets, unfiltered.

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager.

SEO 120

SEO Engineering Content Marketing Agency 120

Buzzstream

OCTOBER 17, 2018

Most major online publications already have a full content calendar during the holidays. In addition, any extra time you spend beforehand creating the campaign and developing the pitch strategy will ensure the highest-quality content is delivered to potential publications while the holiday is still relevant.

Pitching 105

Pitching Viral Data Content Marketing 105

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share. Until next time!

How To 90

How To Journalism Radio Newspapers 90

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Journalists won’t publish it, which means your content would appear in front of your target audience. Consider: Newspapers. Radio shows.

Writing 78

Writing How To Media Guidelines 78

Sword and the Script

MARCH 29, 2016

The evening news at major networks covered the story along with “virtually every newspaper in North America.” If you enjoyed this post, you might also like: General Electric Theater: Reagan met Content Marketing in 1954. Mr. Uslan says his classes were filled with reporters. Dream Job with DC Comics.

Television 60

Television Course Newspapers Reputation 60

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Paul Holmes says that “public relations finds real stories and shares them.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 65

Publicity Small Business Advertising Advertising 65

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 3 Recommendations for B2B Marketing Budgets. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. To give you a sense, here are the [current] Ahrefs DR scores for the following public relations oriented websites: PRWeek.com: 64. PRdaily.com: 63.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” McKinsey, Omdia); and 26% said mainstream news publications. When asked “Why?”

B2B 135

B2B Case Study Survey Content Marketing 135

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Cori Webb , Marketing Director, ChurnZero.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication.

Agency 95

Agency Trends Marketing Survey 95

Mindful Marketing

JANUARY 31, 2017

Newspapers like the Washington Post are even beginning to hire staff again. The outrage over fake news may not only put a new emphasis on factual reporting, but create more transparency and purpose around types of content. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”.

Survey 177

Survey Marketing B2B Study 177

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 For example, Colorado Public Radio recently laid off some staff, but that doesn’t mean they won’t be producing news.

Media 103

Media Radio Print Newspapers 103

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Trade media — These are industry-specific publications. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content.

How To 153

How To Media Nonprofit Newspapers 153

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. After all, you’ll want to choose a publication that can help you reach potential customers! You don’t have to send your press release submission to every publication under the sun.

Guidelines 82

Guidelines SEO Social Media Engineering 82

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. This Old Marketing. and Epic Content Marketing. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I thought any good publicity is a win but it’s really about pillars of importance and priorities. ” I’ve been surprised by how similar content marketing is to journalism. And if they do, we will all have much bigger things to worry about than a marketing plan.

Media 112

Media Journalism Report Video 112