Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. You can and should run content marketing like a publisher.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 63

Publicity Small Business Advertising Advertising 63

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. If you neglect to consider your target audience, you won’t choose the right publications. Publications want to share press releases that appeal to their readers. Explore media outlets outside of newspapers, too.

How To 91

How To Guidelines Writing Pitching 91

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 10) “Write and create content for internal and external audiences about my company.”.

Employee 150

Employee Print Writing Survey 150

Cision

AUGUST 19, 2016

You need to earn a spot in a trusted third-party publication. Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. .

Pitching 120

Pitching Newspapers Advertising Advertising 120

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 98

Survey Industry Leadership Study 98

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager.

SEO 120

SEO Engineering Content Marketing Agency 120

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Think of what you’re asking for,” Petersen writes in her post.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. It’s not enough to learn how to write a press release, though. After all, you’ll want to choose a publication that can help you reach potential customers! Write a Submission Email.

Guidelines 76

Guidelines SEO Social Media Engineering 76

Buzzstream

OCTOBER 17, 2018

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. Most major online publications already have a full content calendar during the holidays. Four could work, but the writer has to be able to write it in that time, and promote it.”.

Pitching 105

Pitching Viral Data Content Marketing 105

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Rock the Status Quo

APRIL 8, 2016

You’d think public relations pros and journalists would have a natural talent for storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Look at newspaper “stories” today? PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

You’d think public relations pros and journalists would have a natural talent for storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Look at newspaper “stories” today? PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Priscilla is the marketing coordinator for Critical Mention.

How To 90

How To Journalism Radio Newspapers 90

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MARCH 29, 2016

The evening news at major networks covered the story along with “virtually every newspaper in North America.” Two weeks later the noise from his PR stunt landed him a job with DC Comics …writing Batman comics. If you enjoyed this post, you might also like: General Electric Theater: Reagan met Content Marketing in 1954.

Television 60

Television Course Newspapers Reputation 60

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Paul Holmes says that “public relations finds real stories and shares them.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Mindful Marketing

JANUARY 31, 2017

Newspapers like the Washington Post are even beginning to hire staff again. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” The outrage over fake news may not only put a new emphasis on factual reporting, but create more transparency and purpose around types of content.

Journalism 50

Journalism Report Enterprise Interviews 50

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 97

Agency Trends Marketing Survey 97

Stuart Bruce

OCTOBER 30, 2014

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. Public relations has always relied on relationships.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump?

Journalism 28

Journalism Guidelines Government Training 28

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111