B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink.

Pitching 112

Pitching Media Relations Survey Advertising 112

PRSay

SEPTEMBER 21, 2018

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Trade media — These are industry-specific publications.

How To 153

How To Media Nonprofit Newspapers 153

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. James, marketing director at The Curtis Group , takes that idea one step further. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Landis PR

MARCH 20, 2023

This finding is crucial for public relations professionals to consider when developing media outreach strategies. It’s also vital to be sensitive to potential economic concerns, whether it’s the latest financial news about a media outlet or you’ve heard about layoffs at another.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 10) “Write and create content for internal and external audiences about my company.”.

Employee 150

Employee Print Writing Survey 150

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager.

SEO 120

SEO Engineering Content Marketing Agency 120

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. How has content marketing changed over the years?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Buzzstream

OCTOBER 17, 2018

Most major online publications already have a full content calendar during the holidays. In addition, any extra time you spend beforehand creating the campaign and developing the pitch strategy will ensure the highest-quality content is delivered to potential publications while the holiday is still relevant.

Pitching 105

Pitching Viral Data Content Marketing 105

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Rock the Status Quo

APRIL 8, 2016

You’d think public relations pros and journalists would have a natural talent for storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. We forget to set that tendency aside and it creeps into the content we create.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

You’d think public relations pros and journalists would have a natural talent for storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. We forget to set that tendency aside and it creeps into the content we create.

Storytelling 100

Storytelling Resources Journalism Examples 100

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share. Until next time!

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Radio 104

Radio Media Newspapers Sports 104

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Paul Holmes says that “public relations finds real stories and shares them.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. To give you a sense, here are the [current] Ahrefs DR scores for the following public relations oriented websites: PRWeek.com: 64. PRdaily.com: 63.

SEO 65

SEO Tools Engineering Web 65

Stuart Bruce

OCTOBER 30, 2014

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. The clue is in our name.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148