Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Just 3% said it’s getting easier. “It

Media Relations 74

Media Relations Media Trade Shows Journalism 74

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Referral traffic from media mentions and backlinks isn’t what it used to be – quality matters. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. I may add or remove resources over time.

Resources 117

Resources Publicity Reddit Interviews 117

Onclusive

DECEMBER 6, 2017

The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. That’s a radical shift over a decade. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 133

Blogging Software Google Content Marketing 133

Onclusive

JUNE 23, 2022

Another way to look at the customer journey is a marketing funnel — a visualization for understanding the process of turning prospects into customers: With this framework, both marketing and communications can set their objectives for each step in the funnel, or customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

PReview: A Blog by NewsVoir

MARCH 1, 2021

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements. Today traditional mediums have become […].

Publicity 60

Publicity Television Radio Newspapers 60

Sword and the Script

JUNE 30, 2020

CMOs want PR to report to marketing The Evolution of the Marketing Organization , a study by Deloitte and the CMO Club, found that while 11 different marketing disciplines reported to the CMO , public relations was not often among them. However, 56% of respondents said PR should report to the CMO. Unbundle PR.

Report 116

Report Publicity Survey B2B 116

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So, how to account for the bullish growth numbers for public relations more generally? Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever.

Writing 177

Writing Pitching Report Industry 177

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

Onclusive

FEBRUARY 9, 2021

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization—in other words, the main goal of PR is to boost the reputation of your brand. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

Travel 281

Travel Technology Conference LinkedIn 281

Bad Pitch Blog

APRIL 19, 2012

Over time, newsrooms gather a ton of content. Are they using technology or tapping into site activity to complement this design? Consumers prefer sharing content to creating it. What we once called custom publishing is now called content marketing. Are they designed to capitalize on this?

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. This is where public relations (PR) plays a crucial role in the blockchain industry. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Tools 100

Tools Analysis Technology Internal 100

Deirdre Breakenridge

MAY 8, 2017

What do these priorities mean for the importance of public relations as a discipline? Surely, if the focus is on integrated and multi-disciplinary skills, public relations may be becoming less important? In the survey, public relations was considered the most important communications discipline to business success.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns.

Technology 76

Technology Training Data Consumer 76

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? They forget, or worse still ignore the main reason people converge on social media, which is to build and maintain connections through P2P (person to person) communication with friends, family, mentors, colleagues, newsmakers and other HUMAN beings. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Nick Bell is the VP of Marketing Communications at Cision. When it comes to backlinks not all sites are created equal.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. In my observation, it’s taking the “relations” out of public relations.

Software 131

Software Pitching Analysis Community 131

Presspage

MAY 31, 2023

Strategic management of content distribution and publication is also crucial. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience. It involves selecting the right channels, timing, and tone to effectively convey the brand's messages.

Brand 78

Brand Branding Storytelling Software 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Burrelles Fresh Ideas

JANUARY 2, 2024

Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices. As search engines evolve, so must our SEO strategies , focusing on creating valuable, user-friendly content and leveraging the latest technological advancements.

SEO 84

SEO Mobile Engineering Ethics 84

Critical Mention

JULY 13, 2021

This latest release from Critical Mention allows users to: Ad-hoc search public Instagram accounts. View Instagram post type, language, follower count and publicity values. The Critical Mention product roadmap will not slow down in the second half of 2021, with new design improvements, content sets and analytics expected.

Instagram 156

Instagram Industry Media Analytics 156

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Newswhip Data.

Data 159

Data Media Software Viral 159

Sword and the Script

AUGUST 28, 2018

You can’t buy good ideas, and for the most part, at least on the surface, publications didn’t try to sell space for a good idea. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential?

Case Study 97

Case Study B2B Study Marketing 97