10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. A related feature Muck Rack offers is the “relationship owner” designation.

Technology special feature for communicators

PR Daily

One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021. Public Relay.

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

4 Media Relations Tips to Live By


Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR. The Media Won’t Cover You if They Don’t Know You.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. 3 More Reasons Media Relations is Harder. Most of my experience in media relations comes from a B2B technology perspective. Also, see these related posts.

Making Media Relations Connections

Shift Communications

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage.

The Impact of AI, Automation, and Technology on News Gathering

Business Wire

To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. investor relations public relations events media relationsThe use of artificial intelligence in the news industry is growing at an increasing pace.

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. A handful of companies that make software for public relations are staking a claim on the term. The announcement seemed to me more of a vision statement than a technology product release.

Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Bianchi Biz Blog

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Global Media Relations Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering. Johnson & Johnson Health for Humanity, Porter Novelli with Johnson & Johnson, Natalia Salomao, Global Corporate Media Relations at Johnson & Johnson.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. media

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. But new restrictions on public gatherings and social distancing guidelines left Alice’s Table struggling to figure out how to bring people together. Do not underestimate the power of technology in these challenging times.

HBR Covers the Death of a B2B Salesman – and Media Relations

Flack's Revenge

There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension media relations, no longer matter in this area? Load up on data about buyers and use technology and digital channels to reach them. user forums, mobile news apps, social media news feeds).

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PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. PR:tech – The Future of Technology in Communication. as a profession, we must prevent media relations from becoming a lost art.

What Analytics Mean for PR & Media Relations


Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches. However, automation can and will help us sift data, target client customers and, to a degree, optimize media relations. Voice marketing has the potential to transform what we do as profoundly as digital and social media did.

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. They will try the product we’re bragging about, vet the experts we’re offering (or seek their own), research the CEO’s background and look at the company’s social media reviews. RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges. ].

Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge…. Making Time for Media.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

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Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

3 ways to get superior media relations

PR Daily

Media relations has changed. We have too few print publications. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. The technology used by the page editor will soon be obsolete. Like much personal technology, media coverage comes with built-in instant obsolescence. Here’s how: Decide which media platforms matter: Focus on those your customers read.

Navigating the changing world of media relations

PR Daily

They must think more carefully about ensuring they build relationships with relevant media professionals to secure coverage. Use these tips to ensure you don’t get lost in the ever-changing media landscape: The power of social media. Social media platforms also give PRs an insight into what journalists find most interesting. Remember, freelancers often work for more than one publication and will need fresh content for each title they work for.

6 Elements of Modern Public Relations in 2021

PReview: A Blog by NewsVoir

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements.

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PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news. That was the outcome good media relations pitching earned. Pitch media upstream. Nobody watches the media like the media.

10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients.

3 award-winning organizations share their media relations expertise

PR Daily

Attracting the right media attention for your organization is no easy feat. Check out these award-winning organizations for tips on how to attract attention to your exciting new initiatives, product launches and major announcements: Innovation in Media Relations: IBM —Defining Cognitive Creativity with IBM Watson. Technology giant IBM wanted to address public concern and anxiety surrounding artificial intelligence.

CSR Trends for PR and Media Relations Professionals


In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis. Businesses also typically focused their political efforts on topics that directly affect their industry, rather than human rights or related social issues.

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No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

We can’t rely on having “new” news to entice the media. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. It’s a win-win: You still promote the company’s technology, but by showcasing the talent behind it instead. cta] The post No News, No Problem: How to Keep a Steady Media Relations Drumbeat appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Media tech: Journalists worldwide embracing technology to tackle daunting challenges

Agility PR Solutions

With media newsrooms moving at lightning speed around the clock, new research from the International Center for Journalists (ICF) finds editors and reporters around the world increasingly turning to digital technology to help address challenges such as the spread of misinformation and growing attacks on reporters. The post Media tech: Journalists worldwide embracing technology to tackle daunting challenges appeared first on Agility PR Solutions.

Announcing PR Daily’s 2016 Media Relations Awards Finalists

PR Daily

We asked to see your plan, pitch placement and earned media coverage. You displayed your hard work and imagination again and again in integrated marketing communications, issue/cause advocacy campaign, press event/media tour, use of video and many more. Next, they will study the finalists’ entries again and name the 2016 category winners of the Media Relations Awards, and we will announce these winners in mid-July. Invest in Libraries, The New York Public Library.

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019.

5 enduring functions of public relations

PR Daily

Our day-to-day work is fast and intense, and we must account for a dizzying array of new strategies, platforms and technological wonders. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Frank Strong is founder of Sword and the Script Media. The post 5 enduring functions of public relations appeared first on PR Daily. Featured Marketing Media Relations

Evolving Roles and Responsibilities in Public Relations

PR Expanded

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?” I had completed an earlier study with Dr. Mia Moody-Ramirez on social media management using focus groups and a convenience sample.

The Public Relations Grand Slam

Mora Communications

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. You are launching a professional media relations campaign, not playing the lottery. PR is a cumulative process, use what you can from each media placement and keep moving forward. The post The Public Relations Grand Slam appeared first on Mora Communications.

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Glean.info Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.