PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. No two marketers are alike.

Exercises 47

Exercises Marketing Writing Examples 47

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

MAY 12, 2015

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. If you enjoyed this post, you might also like: 7 Attitudes for Effective Content Marketing (101).

Exercises 60

Exercises Training Newspapers Sports 60

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 174

B2B Company Marketing SEO 174

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. Analyze the data gathered from this monitoring exercise. Develop a content strategy with an editorial calendar. Content Marketing Mastering Social Media' Download the PDF of the Social Media Strategy Template here.

Social Media 279

Social Media Strategy Pinterest Media 279

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. ” But relatively little B2B content talks to buyers like they’re human being.

Marketing 82

Marketing How To B2B Exercises 82

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

OCTOBER 4, 2017

Journalists are up against the clock to publish high quality, share-worthy content. A helpful exercise is to put yourself in the shoes of a journalist. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Create more visual content. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

FEBRUARY 5, 2020

Planning a content strategy can seem overwhelming to a lot of marketers. In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. Over the years, one of my goals has been to make the process as simple as possible. Pillars are the big topics your brand will cover.

Strategy 104

Strategy Exercises Course Content Marketing 104

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. What content works best?

Strategy 78

Strategy Exercises Content Marketing Energy 78

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. And why should they?

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? 1) How long does it take to write a blog post?

Study 79

Study B2B Marketing Survey 79

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. When it comes to methods for building trust, content marketing is a no-brainer.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. To borrow the phrase from content marketer Mark Johnstone on how to come up with better ideas , there are ways to jump start that “light bulb” moment. Jump-start the light bulb.

Creativity 174

Creativity Exercises Survey Writing 174

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). There is a five-step process to use to ensure success.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Content marketers and social media managers are experiencing the same fragmentation of audiences. No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively.

How To 136

How To Education Exercises Newspapers 136

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Burrelles Fresh Ideas

JANUARY 16, 2024

Influencer marketing and authenticity Influencer marketing has become an increasingly popular tool in which brands connect with consumers authentically. The correlation between user-generated content and brand trust is logical. This direct interaction builds trust and credibility.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Sword and the Script

JANUARY 2, 2018

But let’s challenge that marketing assumption : what if businesses are instead giving up the chance to communicate with a C-Suite executive for life in exchange for a narrower list of MQLs ? Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Brand 70

Brand Branding B2B Exercises 70

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. The exercise was highly subjective and so is the analysis and interpretation of the data. The Martech project is an initiative developed by Scott Brinker to characterise marketing technology tools. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Prohibition

MARCH 27, 2020

For example, when you’re driving, exercising or working you can’t read an article or a feature – but you can listen to a podcast. If you’re looking for support on your brands content marketing to help position you as a thought leader within your sector, get in touch today at: hello@prohibitionpr.co.uk.

Leadership 62

Leadership Exercises Trends YouTube 62

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. Select the date range.

Twitter 60

Twitter How To B2B Analytics 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JULY 7, 2015

Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. They’re seeking the latest exercises and health tips for a summer-ready body. Pinterest has evolved a lot in the past few weeks. What do they mean for you? These six tips may help.

Pinterest 120

Pinterest Measurement Exercises Travel 120

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ).

Company 84

Company Brand Branding How To 84

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML]. A handful more met some of the requirements and the rest were not relevant. The vast majority of media relations hinges on relevancy. Give our services a try.

Survey 170

Survey Media Relations Pitching Media 170