Sword and the Script

MAY 12, 2015

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. If you enjoyed this post, you might also like: 7 Attitudes for Effective Content Marketing (101).

Exercises 60

Exercises Training Newspapers Sports 60

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Onclusive

JUNE 23, 2022

Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first. If communications and marketing objectives are aligned, the strategy to achieve those will most likely be aligned, interconnected and interdependent, as well.

Strategy 195

Strategy Marketing Measurement eBook 195

The Proactive Report

DECEMBER 9, 2014

Analyze the data gathered from this monitoring exercise. Develop a content strategy with an editorial calendar. Content Marketing Mastering Social Media' Meritus Media Inc., Map the brand’s social graph. Listen to relevant conversations. Set measurable goals that align with the overall business goals. Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

Contently - Strategy

FEBRUARY 5, 2020

In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. We included a content strategy and content calendar template in the course to help you through these exercises, which you can download here. Pillars are the big topics your brand will cover.

Strategy 104

Strategy Exercises Course Content Marketing 104

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

OCTOBER 4, 2017

Journalists are up against the clock to publish high quality, share-worthy content. A helpful exercise is to put yourself in the shoes of a journalist. Visual Content Impacts Your Performance. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. What content works best?

Strategy 78

Strategy Exercises Content Marketing Energy 78

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. To borrow the phrase from content marketer Mark Johnstone on how to come up with better ideas , there are ways to jump start that “light bulb” moment. Jump-start the light bulb.

Creativity 174

Creativity Exercises Survey Writing 174

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. When it comes to methods for building trust, content marketing is a no-brainer.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Content marketers and social media managers are experiencing the same fragmentation of audiences. No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively.

How To 107

How To Education Exercises Newspapers 107

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Brand 69

Brand Branding B2B Exercises 69

Sword and the Script

JANUARY 2, 2018

Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. If you enjoyed this post, you might also like: 33 Statistics Summarizing the Year in PR, Content Marketing, Social Media and SEO . Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Prohibition

MARCH 27, 2020

For example, when you’re driving, exercising or working you can’t read an article or a feature – but you can listen to a podcast. If you’re looking for support on your brands content marketing to help position you as a thought leader within your sector, get in touch today at: hello@prohibitionpr.co.uk.

Leadership 62

Leadership Exercises Trends YouTube 62

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Burrelles Fresh Ideas

JANUARY 16, 2024

While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process. When influencers endorse your product, it becomes more effortless for consumers to believe it is indeed what you claim it to be.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

JULY 20, 2021

Your audience should always be at the center of all of your marketing strategies and tactics. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Build awareness and extend reach.

B2B 170

B2B Company Marketing SEO 170

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Stephen Waddington

JULY 29, 2020

The exercise was highly subjective and so is the analysis and interpretation of the data. Wordsmith does a similar job for content marketing. used a tool called URL Profiler to examine the content of the home pages of all these tools. It led to the title of the project Human’s Still Needed.

Tools 100

Tools Analysis Technology Internal 100

Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Sales messages and overt PR announcements don’t and won’t work on Pinterest.

Pinterest 120

Pinterest Measurement Exercises Travel 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? 1) How long does it take to write a blog post?

Study 78

Study B2B Marketing Survey 78

Sword and the Script

DECEMBER 24, 2016

MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. Contently: Why Cisco is hiring over 200 content marketers. HBR: Content marketers need to act like publishers. MarTech Today: Introducing the “influencer marketing technology landscape”.

Twitter 60

Twitter How To B2B Analytics 60

Burrelles Fresh Ideas

OCTOBER 3, 2023

Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally. Education often takes a backseat when a child becomes an influencer. Parents need to ensure their child continues to receive a well-rounded education and exposure to different experiences.

Brand 83

Brand Branding Marketing Ethics 83

Contently - Strategy

APRIL 6, 2023

Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas. Conduct Market Research Market research involves gathering information about your target audience and their behaviors.

Survey 99

Survey Data Interviews Reddit 99

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Out of the 13 responses I received just two (15%) met the requirements I put in the query. The vast majority of media relations hinges on relevancy.

Survey 169

Survey Media Relations Pitching Media 169

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ).

Company 84

Company Brand Branding How To 84

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. They’re listening to you while they exercise or drive to work. Is it strictly content marketing? Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. You have big opinions in the content marketing world–I’ve seen you share some pretty interesting viewpoints on LinkedIn (and I’ve agreed with many of them). That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 62

Exercises Employee Social Media Communications 62