The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Look for requests for information and questions you can answer.

Digital PR 100

Digital PR Corporate Groups Training 100

5W PR

MARCH 29, 2024

Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising. Weaving a compelling narrative PR is more than just product promotion.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

PR in High Definition

JUNE 3, 2020

Try your best to ensure that it’s original content. Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. Get consent.

Digital PR 77

Digital PR Viral Creativity Examples 77

PR in High Definition

JUNE 3, 2020

Try your best to ensure that it’s original content. Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. Get consent.

Digital PR 48

Digital PR Viral Creativity Examples 48

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. In our post about building your own media list , we discuss the importance of verifying a target journalist’s industry (and contact information). We need to work for our coverage, get it in front of the right people, and share our stories.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Burrelles Fresh Ideas

JANUARY 2, 2024

Google’s recent emphasis on page experience in ranking signals highlights the need for websites to be not just informative, but also user-friendly. Stay ahead of the SEO curve To remain competitive in this evolving landscape, it’s crucial to stay informed and adaptable. The importance of page experience in SEO.

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Rock the Status Quo

OCTOBER 27, 2014

If you don’t do an annual report, consider using the LinkedIn publisher platform to share information on the company when your calendar or fiscal year ends: projections for the next year, financials (if you don’t want to share actual numbers, consider using percentages to show growth and trends), major milestones for the year, etc.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . When pitching content, start by analyzing the information. For example, say you’re pitching content about FDA recalls in cosmetics. Writers appreciate content promoters who take the time to read, analyze, and understand their interests online.

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Landis PR

SEPTEMBER 18, 2023

Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

The Proactive Report

JUNE 23, 2015

These folks have access to tablets as well and are using multiple screens to get their information. When it comes to making a business decision search is now the most trusted source for news and information. Get our Digital PR Tips Newsletter. 2015 Global Trust Barometer). Follow us on Twitter.

Video 100

Video Mobile Trade Shows YouTube 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I have eight goals. Immediately.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. These authors were blogging all the latest information. Digital PR. Truthfully.

Digg 104

Digg SEO System Reddit 104

The Proactive Report

APRIL 11, 2016

Google’s data shows that 42% of all BtoB buyers use a mobile device to start their search for information prior to purchase. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Google’s data shows that 42% of all BtoB buyers use a mobile device to start their search for information prior to purchase. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

APRIL 27, 2018

And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. Not so much on desktops, but there’s been quite a steep drop on mobile devices. Google has long said it’s an answer engine, rather than a search engine.

SEO 100

SEO Mobile Engineering Google 100

Prohibition

JANUARY 31, 2023

Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. The ability to tell a story is a fundamental skill that all good brand communicators should possess.

Storytelling 83

Storytelling Brand Branding Corporate 83

Rock the Status Quo

FEBRUARY 23, 2015

It fills up your brain with juicy little pieces of information that seem to pop out front-and-center right when you need them. Transform your content fails into content marketing successes: Using a defined content strategy considerably boosts your odds of success, when it comes to content marketing.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. But, more broadly, we have to think about how can we engage and inform our members on social channels.

Insurance 60

Insurance Insurance Social Media Corporate 60

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. NRF Smartbrief. For retail junkies, this one is a no-brainer.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Granted, it was a very good one: Everybody Writes , by Chicago-based content marketer Ann Handley. Over the past few years I’ve retrained. I describe the process here. Since Christmas I have read one book.

Blogging 75

Blogging Print System Sports 75

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Their blog is aptly called “ Shopify Insider.”

Brand 254

Brand Branding Web Content Marketing 254