Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

SEPTEMBER 18, 2015

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Want to improve your content performance? Want to provide better customer service? Determine Topic/Goals.

Video 120

Video Analytics Customer Service Content Marketing 120

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Now, choose 10 of these items you’d like to use for content. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

Cision

SEPTEMBER 21, 2016

Set a goal of new people to connect with each week, such as: 50 on Twitter. You can also create email templates for common customer service inquiries, such as: Where’s my product? Content Creation. Managing your social media accounts is a breeze once you streamline the process. Following New People. 10 on LinkedIn.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. The user experience is intuitive and simple.

Technology 65

Technology Marketing Tools Google 65

prTini

SEPTEMBER 5, 2014

The List: Content Marketers’ Secret Weapon. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Twitpic Is Shutting Down, Blames Twitter. Follow Team Geben on Twitter for more articles and resources throughout the week.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

MARCH 3, 2015

This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. He created a unit combining existing call centers and a newly formed social-media customer-care group. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JANUARY 3, 2023

Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public. This can involve creating and sharing content, interacting with followers, and using hashtags to reach a wider audience. How is technology being used in public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Waxing UnLyrical

JANUARY 27, 2016

Customer service with an attitude of caring and respect. Quality of graphic design and content that inspires confidence. Content that is original and shows expertise, instead of regurgitating other people’s opinions and tips. Brand clarity and consistency in messaging. How does your company approach trust audits?

Customer Service 40

Customer Service Reputation Energy SEO 40

Beyond PR

APRIL 19, 2018

Download our free guide, How to Succeed With Influencer Marketing! Jay Baer: Raise your hand if you’re having trouble getting eyeballs on your content marketing. More content is being created than ever before by more companies. Want to earn results with influencers? Just about everyone.

Video 63

Video Marketing Creativity Consumer 63

wiredPRworks

JUNE 8, 2016

Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. 2 Target the specific areas on your profile that spotlight your career marketability.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Social media has always been recognized as a strong customer service facilitator. You can easily find active communicators on LinkedIn and Twitter.

SEO 229

SEO Social Media Tools Google 229

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 112

YouTube Instagram Ethics Film 112

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. You Should.

Brand 120

Brand Branding Marketing How To 120

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. Follow her on Twitter @eggmarketing. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Waxing UnLyrical

JULY 1, 2015

Although you may have thought otherwise, social media is not limited to Facebook or Twitter. billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else? However, you shouldn’t be ignoring major platforms such as Facebook and Twitter. But with 1.44

Social Media 40

Social Media Media Wikipedia Small Business 40

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

DECEMBER 12, 2017

Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter and Pinterest. Share videos on YouTube, Facebook and Twitter. Steven D’Adamo is a client services representative for Cision. About Steven D’Adamo.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter, or Pinterest. Share videos from YouTube to Facebook or Twitter. Steven D’Adamo is a client services representative for Cision. About Steven D’Adamo.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Every decision a brand makes builds on the success that came before.

Brand 40

Brand Branding Product Launch Guidelines 40

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. All signs suggest digital marketing skills will become increasingly important to PR and communications professionals.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Facebook will be used more as a mass marketing tool, like a television station. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93