Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Online Marketing Made Easy. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. In other words, the more accessible your content is, the more people will engage with it. Accessibility is fundamental to customer satisfaction and retention.

Social Media 93

Social Media Media Video SEO 93

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Priscilla is the marketing coordinator for Critical Mention.

Social Media 105

Social Media Media Customer Service Radio 105

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

Brand 120

Brand Branding Marketing How To 120

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. can all be labeled as PR activity. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Marketwired

JANUARY 26, 2016

I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. Instead of a neutral or positive experience with the product, poor customer service ignited negativity and hostility toward the brand. I needed help and I needed it fast.

Brand 100

Brand Branding Customer Service Reputation 100

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

SEPTEMBER 18, 2015

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Pre-promote.

Video 120

Video Analytics Customer Service Content Marketing 120

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

APRIL 19, 2018

To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

Video 63

Video Marketing Creativity Consumer 63

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. Follow her on Twitter @eggmarketing. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. If you're interested in all things meetings, events and destinations, check out IMEX America and follow the #IMEX15 conversation on twitter. Marketing 1.75 CMP/CEU: CMP-IS Domain I.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

prTini

SEPTEMBER 5, 2014

The Dangers of Cause Marketing. The List: Content Marketers’ Secret Weapon. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Twitpic Is Shutting Down, Blames Twitter. 25 Ways to Tighten Your Writing.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Landis PR

MARCH 14, 2022

Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. All signs suggest digital marketing skills will become increasingly important to PR and communications professionals.

Survey 60

Survey Corporate Social Media Media 60

Beyond PR

DECEMBER 12, 2017

Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter and Pinterest. Share videos on YouTube, Facebook and Twitter. Steven D’Adamo is a client services representative for Cision. About Steven D’Adamo.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter, or Pinterest. Share videos from YouTube to Facebook or Twitter. Steven D’Adamo is a client services representative for Cision. About Steven D’Adamo.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Waxing UnLyrical

JANUARY 27, 2016

Customer service with an attitude of caring and respect. Quality of graphic design and content that inspires confidence. Content that is original and shows expertise, instead of regurgitating other people’s opinions and tips. Brand clarity and consistency in messaging. How does your company approach trust audits?

Customer Service 40

Customer Service Reputation Energy SEO 40

Cision

APRIL 18, 2016

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can understand how Facebook and Twitter conversations can represent different parts of the community.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

FEBRUARY 1, 2019

According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. So who are these people?

YouTube 112

YouTube Instagram Ethics Film 112

Waxing UnLyrical

JULY 1, 2015

Although you may have thought otherwise, social media is not limited to Facebook or Twitter. billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else? However, you shouldn’t be ignoring major platforms such as Facebook and Twitter. But with 1.44

Social Media 40

Social Media Media Wikipedia Small Business 40