Content Marketing Customer Service Reputation Twitter 
Waxing UnLyrical
AUGUST 2, 2018
The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Gather feedback from your sales and customer service teams. Segment your target markets.
Marketwired
JANUARY 26, 2016
We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket.
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ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. B2B content will become more customized.
PR 20/20
JANUARY 16, 2023
The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Marketing in general, we like….
Critical Mention
NOVEMBER 5, 2019
Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share.
Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
Cision
MARCH 13, 2017
In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Social media has always been recognized as a strong customer service facilitator. You can easily find active communicators on LinkedIn and Twitter.
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