Stern + Associates

JUNE 22, 2023

Being able to clearly communicate an organization’s purpose is paramount to both consumers and shareholders. “If In search of a way to thoroughly evaluate organizational reputation, he teamed up with an evolutionary biologist to take a unique scientific approach to measuring how a company is perceived.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

MaccaPR

NOVEMBER 24, 2014

Consumer, business or trade media relationships. Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts? Awareness of your product or service.

Social Media 82

Social Media Media YouTube Film 82

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results.

Strategy 88

Strategy Analysis Small Business Measurement 88

Contently - Strategy

OCTOBER 9, 2019

Using the same vocabulary as your consumers helps consumers feel closer to a brand. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. How to develop customer empathy, in 10 steps. Use that to guide your interview questions.

Marketing 82

Marketing How To B2B Exercises 82

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? Regardless, thanks for visiting!

Measurement 58

Measurement Tourism Community Social Media 58

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Measure which verticals are performing best and where you can see the most potential for growth. Most startups suffer from a lack of reach at the top of the funnel. Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

SEPTEMBER 5, 2010

How to be happy in business , from What Consumes Me. Why: how many countries measure their success in terms of happiness? Why: IMHO, if we can switch our focus from what we “should&# have, instead of accepting what we don’t, we’ll all be happier. Why: Sometimes we need a diagram to help us think straight.

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

MARCH 22, 2011

I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. They use surveys to: Find out facts and things that can be quantified.

Survey 68

Survey Groups Tools Conference 68

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. She vlogs about funny situations and conversations involving her family members; she also posts a few song covers on her personal channel. These fine folk did: Jan.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 5, 2011

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter. These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

JANUARY 1, 2011

What I found in 2010, though, was that some of the work that came my way, was extremely time-consuming, to the point where it exhausted me. I don’t want you to think I’m a slacker. And if you know/have worked with me, you’ll know I’m not. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) Start measuring. .&# Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Set benchmarks. isn’t enough.

Social Media 89

Social Media Media Facebook Twitter 89

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. We try to be very consumer-centric.

Trends 78

Trends Brand Branding Reddit 78

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. We invited Cleveland HubSpot users to join forces and collaborate during an interactive workshop led by Paul Roetzer ( @paulroetzer ). Marketing is always changing to meet consumer demands. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Social Media Measurement' Best time to post on your blog if you readership and people to link to your post? How often should you post on Facebook?

Social Media 97

Social Media Media YouTube Facebook 97

Waxing UnLyrical

JANUARY 26, 2011

Today 3 in 4 US consumers will not log into Facebook. Network usage per person per day is down 30% since April. US unique visitors is flat at 130mil since July.We watch less than 4 videos a month. And we upload 5 photos each per month down from 7.5 each in April. And the engagement numbers which their business model depend on are weak.

Facebook 107

Facebook Privacy Twitter Social Media 107

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Assemble a workshop from a diverse group. Twitter paid amplification?

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Sticky PR Measurement: Are We There Yet? Those Ws and H go pretty far. Thank you for posting!

Facebook 106

Facebook Twitter Education Industry 106