Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Cision

FEBRUARY 17, 2016

According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’ ” “It’s awesome as consumers.

Marketing 120

Marketing Newspapers Mobile Local 120

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. The second ones need to be SMART goals, which means they are going to be specific, measurable, attainable, relevant, and time-bound. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. How do you measure that success? What is your secret to media relations success? How does social media and analytics drive your PR strategy?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? Now I get nostalgic for the days when people consumed content governed by journalistic standards. Read the newspaper – the whole newspaper. The thing that gets me up in the morning is…coffee and the newspaper. Find out how with Cision’s free tip sheet!

Newspapers 120

Newspapers Financial Crisis System 120

Cision

MARCH 2, 2016

Do you know how to measure your social ROI? The most effective brands are starting to acknowledge that consumers are seeking out content in the ways they like to consume it, so it’s important to provide valuable content in the right places and have great media to create a surround sound effect. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Decision Time Nears for Mega Measure: FASTER Bay Area.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. I find that some young professionals don’t read newspapers or influential websites. My daily newspaper of choice is…The New York Times. Rapid Fire Round.

Newspapers 120

Newspapers Journalism Pitching Report 120

Presspage

AUGUST 22, 2017

Measurability of PR efforts is increasingly important. Audiences are more in control of what content they consume and which channels and formats are being used to consume this content. Offline PR efforts, such as events, will need to be measured in terms of ROI. Integrating blogs and social media into the PR strategy.

Trends 79

Trends Measurement Television Consumer 79

PRSay

JANUARY 8, 2019

Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Media Week. Download This Show.

Media 76

Media Journalism Radio Print 76

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. PR Measurement: A Pulse Check on How Communicators Show Value. 115) “Advertising.”.

Employee 150

Employee Print Writing Survey 150

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. brilliant?—?that’s that’s great. Or even just making people feel good about who they work for?

Retail 168

Retail Internal International Twitter 168

Ethical Voices

SEPTEMBER 19, 2022

He doesn’t like to do things in small measures, clearly, because he turns around and goes, “Hey, let’s open up in four other markets,” so we opened up Thailand, Cambodia, Vietnam and Laos, and that was all last year. Because of Cambodia and the way it is, not so much in the consumer space. Let’s leave.”

Ethics 84

Ethics Radio Sports Facebook 84

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. Here’s are the top areas the survey found respondents are thinking about spending more : 84% said online video; 70% said social networks; 63% said podcasts; 54% said advanced TV (advertising lingo that basically means streaming); and. 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The ability to communicate, on television and radio, that's not possible in newspapers is of course. In newspapers, I would say it's even impossible. I think this is an evolution.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. It can be difficult – and time-consuming – to keep up with everything that’s needed for a successful media relations strategy. Beyond talking to the journalists and influencers you have relationships with, keep an eye on your press release reporting.

Media Relations 40

Media Relations Media Journalism Print 40

Maxim Behar

JULY 26, 2021

The reason for that is that such hotels provide a sustainable product constantly and consumers return for it. About 2 or 3 weeks ago, the Bulgarian national newspaper 24 Hours proposed Bulgaria to have a Minister of Branding. Extravagant, exotic measures are needed to attract the tourists’ attention.

Tourism 52

Tourism Hotels Brand Branding 52

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior.

Google 52

Google Engineering Sports Comparison 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

MAY 27, 2011

We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. Experience in premium consumer food products, or related experience. If you are not local, tell me how you think we can work together? What is your ability to scale?

Brand 70

Brand Branding Local Interviews 70

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future.

Google 225

Google Facebook Wikipedia Engineering 225

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

DECEMBER 22, 2020

The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Proving the value of PR. SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. I may be a little old fashioned, but I kinda got used to seeing photo credits like that from reading the newspaper. yes, I still read the paper.)

Blogging 71

Blogging Twitter Creativity Facebook 71

Maxim Behar

JULY 2, 2023

In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own. It’s not only that people are consumers of news but also, they create news. And, for the first time ever in history – media are measurable.

Ethics 52

Ethics Internal International Course 52

Communications Conversations

DECEMBER 15, 2016

And, there is so much that goes on behind the scenes with brands that many consumers might not even realize–take, for instance, analytics (traffic data, listening data, measurement…). This isn’t a revolutionary idea, but I think it’s really important to drive decision-making with measurement and analytics.

Social Media 60

Social Media Data Measurement Analytics 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. It may be a literal space like a billboard or a section of a newspaper or magazine page. Content marketing has three main pros.

Publicity 63

Publicity Small Business Advertising Advertising 63

Beyond PR

MAY 12, 2016

Think about newspaper articles that direct readers to “continue story on page 53.” When developing a press release with your client, look at how the release can direct audiences to take more measurable actions, such as filling out lead generation forms, signing up for ongoing emails or engaging with social and online content more deeply.

Agency 40

Agency Real Estate Film Video 40

Bad Pitch Blog

OCTOBER 5, 2008

If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. But gosh darn it – there are ways to measure everything if you work hard enough to cooperate. Wait for the phone to ring much ?) Not the good way. That’s harsh.

Print 40

Print Web Measurement Exercises 40