ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Study the depth of coverage and the tone of their pieces. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Newsjacking.

Survey 195

Survey Journalism Agency Data 195

Bianchi Biz Blog

FEBRUARY 20, 2023

I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. The clarification did little to avert the massive backlash the brand received. The ‘Pingdemic’.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 129

Film Marketing Sports Hotels 129

NewsWhip

AUGUST 9, 2022

One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. . Revealing who’s in charge, including possible conflicts of interest.

Government 78

Government Journalism Advertising Advertising 78

Buzzstream

JUNE 5, 2024

Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. But since it’s a nationwide study, I knew national pubs would be interested. If consumers forget what your logo looks like, your business may need better branding. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs.

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. 1) Statistics on the Super Bowl audience and advertising.

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

JULY 27, 2021

Third-party validation is still more credible than all the content marketing and brand journalism in the world. A recent Pew Research study found more Americans now see the media’s influence growing. The company’s response: We’re sorry, we don’t have time.

Media Relations 173

Media Relations Media Pitching Survey 173

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. The clarification did little to avert the massive backlash the brand received. The ‘Pingdemic’.

Crisis 62

Crisis Instagram Social Media Facebook 62

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. The technology is being used to help accelerate marketing activities and offer conveniences that are meant to assist consumers in the consumption process (e.g.,

Marketing 74

Marketing Pharmaceuticals System Policies 74

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. They have unique backgrounds and all kinds of outside interests.”.

Creativity 120

Creativity Survey Advertising Advertising 120

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. While journalism continues to shrink, PR will continue to grow. Standing out these days means being everywhere your customers consume information.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

MAY 2, 2024

The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. We worked with our PR firm (Burness) to ensure that these pressers provided the most up-to-date and newsworthy information related to the COVID-19 pandemic to avoid additional one-on-one interviews with faculty experts.

Publicity 158

Publicity Social Media Report Fashion 158

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it.

Automotive 87

Automotive Meeting Media Pitching 87

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

OnePitch

APRIL 5, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . Obviously, it’s more time consuming, and some people don’t want to talk on the phone. I mean, we certainly, if someone’s offering exclusive access to someone to be interviewed, sure.

Pitching 52

Pitching Interviews YouTube Journalism 52

Solo PR Pro

AUGUST 2, 2022

I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. The student studied the picture for several moments, then said, “That looks a lot more efficient that what we have now.” It's very time-consuming, and can be emotionally draining. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. I studied journalism with a few PR courses sprinkled in between at St. We define moments as a period of time when the consumer has completed an action.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

MaccaPR

AUGUST 31, 2016

In fact, right after the rebrand, media sources were interviewing Medical Alley president and CEO Shaye Mandle (pictured right) on a weekly basis. A first-of-its-kind research facility, the Well Living Lab is designed to study the real-world impact of indoor environments on human health. Paul Business Journal , StoneArch.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. What advice do you have for brands looking to improve their communication and better connect with consumers? Images via Pixabay: 1 , 2 , 3.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. It’s one of 5 routes unanimously approved for study. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows.

Journalism 60

Journalism Wikipedia Film Interviews 60

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. It is never worth staying! This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Sword and the Script

OCTOBER 16, 2018

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. See these related interviews: Managing Media Relations for a Publisher; Off Script No. It just doesn’t work that way.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team.

Social Media 120

Social Media Marketing Pinterest Media 120