Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 135

Social Media Study Blogging Company 135

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. AI hallucinations still get headlines.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Twitter 238

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To B2C Storytelling Measurement 282

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Marketing 78

Sword and the Script

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: Study says B2B marketing is more reliant on gated content 4.

B2B 109

B2B Marketing Communications Survey 109

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing.

B2B 103

B2B Creativity Examples Marketing 103

5W PR

MAY 1, 2025

Studies show that 81% of consumers need to trust a brand before making a purchase. According to Sports Business Journal, events with integrated PR campaigns generate 47% more media coverage than those relying solely on traditional advertising. The Sports Innovation Lab reports that fans who engage with behind-the-scenes content are 3.4

Sports 78

Sports Storytelling Measurement Journalism 78

PR Daily

MAY 27, 2025

The idea behind brand journalism is to publish your best stories instead of relying on someone else to tell them. Moffitt Cancer Center’s brand journalism site, Endeavor , provides a mix of stories that highlight Moffitt’s work in treating cancer patients and researching cures. Brand journalists sleep a little bit better.

Creativity 64

Creativity Journalism Video Interviews 64

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

5W PR

MAY 1, 2025

PR materials should reference peer-reviewed studies that support these claims, such as research published in the Journal of Sports Science showing comparable muscle protein synthesis between pea and whey protein. Media Relations and Story Angles Successful PR campaigns require compelling story angles that resonate with media outlets.

Strategy 78

Strategy Marketing Sports Case Study 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Attend and facilitate media interviews; network with reporters and editors. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

MAY 17, 2025

A study by the Society for Human Resource Management found that role-specific training improved crisis response effectiveness by 65%. According to the International Journal of Disaster Risk Reduction, organizations that conduct regular live simulations report 70% higher employee confidence in crisis situations.

Training 78

Training Employee Crisis Exercises 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. According to a 2023 Trust Barometer study, 84% of consumers say expert endorsements influence their supplement purchases. This lead time allows for proper media outreach, influencer partnerships, and content development.

Strategy 78

Strategy Consumer Energy Measurement 78

PRSay

DECEMBER 7, 2017

This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. The study was supported through two grants from the Arthur W. We pursued this latest study in response to those findings. Page Center. Dr. Marlene S.

Ethics 116

Ethics Journalism Conference Study 116

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

Deirdre Breakenridge

SEPTEMBER 26, 2016

Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. ” A.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Ultimately, great stories drive PR and journalism. PR should interview the execs to dig for story gold.

Survey 195

Survey Journalism Agency Report 195

PRSay

SEPTEMBER 23, 2022

These are citizens with massive social media followings who are not in the journalism industry but reporting to the public on current events. The recent defamation trial involving Johnny Depp and his ex-wife Amber Heard is one such case study. The reporting by internet journalists of the six-week Fairfax County, Va.,

Ethics 179

Ethics Media YouTube Journalism 179

5W PR

APRIL 27, 2025

The first paragraph should contain the most newsworthy information, following the inverted pyramid style of journalism. According to studies, 85% of people want brands to solve society’s problems, presenting an opportunity for health tech companies to demonstrate their commitment to improving healthcare outcomes.

Digital PR 78

Digital PR Healthcare Technology Video 78

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. are published every year by your peers.

Skype 150

Skype Industry Interviews Storytelling 150

Sword and the Script

JANUARY 2, 2024

3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. An “Interview” with ChatGPT: What is Public Relations? Here are the top 10 most-read posts from the last 12 months. How has PR Changed?

Blogging 151

Blogging Software B2B Survey 151

PRSay

AUGUST 28, 2024

Benitez, who covers transportation for ABC News and co-anchors “Good Morning America” on weekends, studied sociology before becoming a reporter — which he believes makes him a better interviewer today. “I I saw, right away, that I could bring that background to my work in journalism.”

Video 103

Video Transportation Interviews Journalism 103

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs.

Fashion 227

Fashion Travel Interviews Instagram 227

Karen Freberg

OCTOBER 17, 2021

So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. I was not surprised by the results from their first part of their study exploring citations. It was the part of their study that interviewed PR senior scholars. Those who were interviewed had their names listed publicly.

Journalism 114

Journalism Study Interviews Conference 114

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) adults get their news on Facebook according to a Pew study. Unlike Google, whose news organization has a love for journalism and the news business, Facebook takes a clinical approach in which code rules.

Facebook 148

Facebook Media Storytelling Retail 148

Wadds Inc.

FEBRUARY 22, 2024

These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people.

Study 111

Study Social Media Journalism Survey 111

Buzzstream

MARCH 4, 2025

Link Building Strategies You Should Use As mentioned in the introduction, our recent studies (not to mention a significant Google algorithm leak ) have shown us that Google has changed how they think about links. Heres Search Engine Journal’s home: I see lots of content about SEO, so I know Im in the right place.

SEO 62

SEO Google Pitching Digital PR 62

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Transcript of the Interview: Keep seniors safe, and safe during the pandemic of course, but our next guest says there's an important difference between physical and social distancing. “Physical Distancing” is what we have to do, not social distance.

Case Study 100

Case Study Study Media Skype 100

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Study the depth of coverage and the tone of their pieces. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. [And Most people find independent journalism and earned media to be the most credible source of information.

Study 68

Study B2B Survey Advertising 68

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Know who you pitch. photo credit: shock

Report 174

Report Local Media Pitching 174

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100