Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. A strong news cycle. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. international. A combined 4,815 media representatives attended CES 2023. domestic and 35.5%

Technology 93

Technology Automotive Mobile Interviews 93

PRSay

NOVEMBER 12, 2021

You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. So if you’re writing to health care consumers, consider aiming lower. Types of devices: Also, reduce the grade level when you’re writing for mobile devices. Save $100 with coupon code PRSA21!

Mobile 201

Mobile Education Writing Engineering 201

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Maximizing 5 Major Tech Innovations.

Hotels 198

Hotels Mobile Travel Automotive 198

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. But, more often than not, internal data doesn’t work for B2B PR. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

JUNE 16, 2022

Now officially known as the North American International Detroit Auto Show (NAIDAS) – a recent change acknowledging the Motor City in this major show’s name – one of the auto industry’s premiere events for automakers and suppliers alike will end its almost four-year hiatus this fall.

Technology 86

Technology Automotive Mobile Conference 86

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. When consumers use voice search (compared to regular text search), they typically ask longer, more precise, and more conversational questions.

SEO 88

SEO How To Mobile Engineering 88

Shift Communications

APRIL 27, 2015

For marketers with a strong international presence, this is good news. Facebook’s a mobile giant. 86% of Facebook users access the service on a monthly basis at least part of the time on mobile devices. If you’ve got Facebook traffic coming to your digital properties, you’ve got mobile users.

Mobile 60

Mobile Facebook YouTube Video 60

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. This is inevitably impacting business and consumer confidence.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Today, every company is a technology company. Major retailers’ e-commerce platforms are booming.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Today, every company is a technology company. Major retailers’ e-commerce platforms are booming.

Trends 156

Trends Healthcare Government Leadership 156

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. Use Mobile Destinations. With a population of around 57 million within the U.S., About Priyanka Ninan.

Community 225

Community Pinterest Mobile Television 225

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Authenticity is the currency that builds and sustains trust.

B2B 94

B2B Marketing Measurement Social Media 94

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Automotive Mobile Transportation 57

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

Business Wire

AUGUST 9, 2017

Serena Ehrlich , Business Wire’s director of social and evolving media, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Register with SXSW PanelPicker and become a part of the experience.

Conference 164

Conference Technology Mobile Analytics 164

The Proactive Report

MAY 2, 2015

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio.

Report 100

Report Mobile Newspapers Media 100

Landis PR

NOVEMBER 21, 2022

CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Fewer international attendees. Bianchi PR – CES 2023: The top 5 mistakes mobility tech & automotive suppliers need to avoid. I’ll be there!

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Then identify those internal and external experts who can speak to the value of your organization. Write social messaging and share it with your internal teams.

Facebook 178

Facebook Community Advertising Advertising 178

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. impressed the jury in one of the most contested categories, "Event or Launch" and with which it achieved a triple success, are campaigns with international scope and global significance.

Groups 52

Groups Communications Public Affairs Internal 52

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Do you know that 91 percent of users access social platforms via mobile devices? Brand humanization.

Social Media 156

Social Media Trends Media Instagram 156

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. More than 4,400 exhibitors in 2020 attracted reporters from all over the world. How does a reporter cover hundreds of exhibitors in just a few days?

Automotive 91

Automotive Interviews Technology Mobile 91

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JULY 8, 2016

The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. How can brands ensure their target audiences see and consume their content? To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch.

Case Study 192

Case Study How To Media Pitching 192

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 117

Social Media Conference Media Corporate 117

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. They’re engaging directly with internal and external stakeholders. Public relations is no different. Media change.

Publicity 119

Publicity Customer Service Community Internal 119

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International. Brett: Four years ago, we were fortunate enough to welcome Marriott and M Live as a new customer.

Travel 109

Travel Data Industry Hotels 109

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers.

Corporate 168

Corporate How To Employee Nonprofit 168

Reputation Us

JANUARY 11, 2016

As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. Recognize that communicating to your health care consumers is not “one-size-fits-all.” Foster engagement by going mobile. With mobile technology comes engagement.

Communications 60

Communications Insurance Insurance Privacy 60

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. Probably the largest market is the internal one – Africans communicating with Africans within their own countries. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60