Presspage

JUNE 27, 2017

Ask some people internally or externally (perhaps a partner or friend could provide some helpful insights) to visit your newsroom and identify possible obstacles. The look & feel of the newsroom should also provide a clear, pleasant and engaging way of consuming the content you provide.

Social Media 96

Social Media Infographics YouTube Strategy 96

Sword and the Script

JUNE 7, 2016

Also see: The CMO Survey with Social & Mobile Marketing Takeaways. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. A Matter of Trust. Same with owned.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ISEBOX

FEBRUARY 26, 2016

Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. Legacy Digital Distribution: Time Consuming and Costly. But, with all these various forms of media comes the challenge of digital publishing and delivering these massive files to the press.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google+ will close to consumers on 2 April. Shutting down social media access is futile when everyone in the modern workforce has a mobile phone.

Tools 69

Tools Insurance Insurance Handbook 69

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Mobile friendly and work across platform including social media, web sites. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content. Think again.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. Some creators even claimed to have sure-fire recipes for viral success.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28