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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Authenticity is the currency that builds and sustains trust.

B2B 94
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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120
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4 Tips For Brand Marketers: Let The 2020 Planning Begin!

MaccaPR

From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. With Walgreens’ mobile app , consumers can find all the details they’d expect including store location and hours. It’s Not About the Channel. Wherever, Whenever” or 3W. Check the app.

Brand 90
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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

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The New Marketing Mandate for the Advocacy Era

Cision

Digital, social and mobile channels have empowered customers. In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally.

Marketing 120
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4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

Readers’ digital and mobile consumption habits are central to this schedule. While social media and mobile have changed the news industry, some old school rules still apply. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said.