ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. Despite the economic downturn, these giants remain key players at Cannes.

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 115

Software Tools Publicity System 115

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 85

Software Internal International Pitching 85

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market. A more strategic, macroeconomic argument can also be made for reverse-mentoring programs. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Don’t run away from consumers. This is natural. Most scaled B2B tech companies are sitting on a pile of interesting data. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance.

Data 75

Data Automotive Transportation Mobile 75

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere. Welcome to 2021!

Pitching 150

Pitching YouTube Community Company 150

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. So, while a keyword like “business software” turns up in thousands of searches, “DIY marketing automation software” will likely be a better keyword.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation.

Agency 63

Agency Software Enterprise Marketing 63

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Account-Based Reporting Software.

Trends 57

Trends Marketing Software Video 57

PR 20/20

NOVEMBER 7, 2016

In April 2015 I launched an internal initiative at PR 20/20 named Project Copyscale designed to answer one seemingly straightforward question, can we automate content creation through artificial intelligence (AI)? I had spent the better part of three years theorizing and building software that would use AI to automate marketing strategy.

Industry 74

Industry Marketing Technology Software 74

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 78

Communications Measurement Tools Enterprise 78

Contently - Strategy

MAY 8, 2019

As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. Technology has played a huge role in the growth of content marketing by simplifying communication, automating tasks, and collecting data. Customers don’t want to be bombarded by annoying sales tactics.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Here’s a roundup of other news and links from the world of PR technology.

Software 119

Software Case Study Advertising Advertising 119

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things beer and saving money.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You may not need to reach an international audience. They understand that you might leave out negative details.

How To 98

How To Newspapers Analytics SEO 98

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. increase brand awareness. Video Guide.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

JULY 15, 2020

We’ve seen the marketing software evolve into a “platform” over the years, and we’ve dedicated resources to keeping up with the latest innovations. Here’s an excerpt from our founder & CEO, Paul Roetzer: “As the number of connected consumers and devices expands, the amount of data produced exponentially increases. It's more like.

Marketing 54

Marketing Resources Data Software 54

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts.

Software 47

Software Tools Internal International 47

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You may not need to reach an international audience. They understand that you might leave out negative details.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You may not need to reach an international audience. They understand that you might leave out negative details.

How To 52

How To Newspapers Analytics SEO 52

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. My career has been about technology and about helping people make better decisions. I’ve been going to the Consumer Electronics Show. I’m seeing more and more of the larger business and consumer media are doing it. I’m a bicyclist.

Ethics 82

Ethics Travel Writing YouTube 82

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92