ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. international. A combined 4,815 media representatives attended CES 2023. domestic and 35.5%

Technology 94

Technology Automotive Mobile Interviews 94

Shift Communications

AUGUST 22, 2018

I went on those interviews and eventually landed one! I had a few more replies and interviews this go around. One of the interviews was here at SHIFT! I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! I got a reply from a few. Persistence pays off.

Internal 68

Internal International Transportation B2B 68

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) Key hyperlinks to the brand/product website. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

Bianchi Biz Blog

JULY 21, 2022

But note that most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets.

Mobile 114

Mobile Technology Automotive Interviews 114

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 117

Trends Communications Conference Leadership 117

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JULY 12, 2017

When an issue fuels consumer anger or public debate, it should be avoided at all costs. Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. A study by SSRS in collaboration with the 4A’s found that 58 percent of consumers dislike when brands get political.

Brand 174

Brand Branding Fashion Advertising 174

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings.

Automotive 92

Automotive Interviews Technology Mobile 92

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, your clients – whether internal or external – are your editors. Your clients are your editors. Compare then and now.

Writing 294

Writing Journalism Pitching Guidelines 294

The Stalwart Blog

OCTOBER 3, 2019

Maybe you’re publicly traded, or you’ve got some presence that is widely known by a general consumer base, let’s say. And if they believe internally you’re using the same people that’s… They can perceive incorrectly maybe, but that the fox is guarding the henhouse. John Tishler: Yeah, great question.

Government 74

Government Crisis Video Interviews 74

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.

Healthcare 88

Healthcare Strategy Communications Policies 88

Maxim Behar

APRIL 2, 2024

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. The PR professionals interviewed for this book have offered a marvelous palette of opinions about what has happened in the industry.

Print 64

Print Social Media Web Television 64

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. While its downloads have risen again due to international expansion, it’s now looking like Clubhouse was the victim of its own PR – too much, too soon. Billionaire Astronauts. Jeff Bezos had a good year. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

Maxim Behar

MAY 13, 2024

for "internal pressure within the media itself," 66.2% for "external pressure," and 25% "neither internal nor external pressure, my colleague is censoring themself." And consumers' trust should be higher precisely because of this - there are teams publishing information professionally and ensuring that this information is accurate.

Social Media 64

Social Media Newspapers Television Radio 64

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. As the way people consume and process news changes, we communicators need to just continue to evolve ourselves, as we have always done.

Strategy 96

Strategy Publicity Media Video 96

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. Sparring and training must be done carefully and in advance.

Radio 64

Radio Pinterest Television Government 64

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

APRIL 28, 2023

As more consumers, investors and other stakeholders have become conscious of environmental and social issues and how companies interact with them, there’s also been a growing sense of cynicism or suspicion about how much these organizations are actually doing. But many people might also be thinking “ok, but what about the rest of the year?”.

Communications 102

Communications Employee Corporate Strategy 102

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. Even as the company publicly denied its opioids were addictive, its officers acknowledged the issues internally and at one point even designed a plan to profit off addiction treatment.

Real Estate 156

Real Estate Reputation System Sports 156

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

Ethical Voices

APRIL 22, 2024

I’ve done 170-plus interviews and it’s the first one like this I’ve heard. We had already scheduled an interview, and he had already seen it directly from me. I said, “I’m going to only do interviews, and I’m going to record them. Thank you for sharing it. He and I had been corresponding.

Report 91

Report How To Ethics Nonprofit 91

Polaris

DECEMBER 12, 2014

The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story. 3: International brand = international content.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

Insurance 74

Insurance Insurance Interviews Marketing 74

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Even seven months later, some 30% of consumers said they would not fly on United. This should mean that the internal stewardship of reputation falls to the chief communications officer. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. Yet only 39% of CCOs report in to the CEO.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. The ‘Pingdemic’.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Back in the day, way, way back, there was internal communications, there was external communications. You could give product to supporters and consumers. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. I believe the biggest challenge facing brands today is the “consumer of today.”

Advertising 120

Advertising Advertising Consumer Travel 120