ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency.

Trends 127

Trends Pitching Twitter Nonprofit 127

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

Flack's Revenge

OCTOBER 15, 2020

The irony is that pitches from startups often go ignored by major media. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. If media influence and relevance are in question, where does that leave PR?

Leadership 282

Leadership Social Media Trends Facebook 282

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses.

Social Media 52

Social Media Consumer Brand Branding 52

Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox.

Travel 52

Travel Pitching How To Print 52

Konnect Agency

OCTOBER 25, 2023

Public Relations Not Reading the (Industry) Room: It’s tempting to craft pitches that focus solely on your client’s interests, but beware of coming across as spammy or self-serving. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 94

Media Sports Agriculture Pitching 94

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform. Get your customers to pitch in. It’s an unavoidable and mandatory medium for brands to keep their audience engaged.

Fashion 74

Fashion Social Media Brand Branding 74

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. Next up, influencer marketing was important for this campaign, so we rolled out a “Manuka Honey Hacks” campaign where Instagram and TikTok creators shared ways they were using Wedderspoon Manuka Honey to up their wellness game.

Marketing 78

Marketing Mobile System Instagram 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

OnePitch

NOVEMBER 15, 2022

Click below to follow Emma Kershaw on Twitter and Instagram. During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. Her Inbox & Pitches. [0:01:46]

Pitching 71

Pitching Trends YouTube Writing 71

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

Airlines 120

Airlines Travel Consumer Creativity 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. People aren’t interested in constant sales pitches.

Social Media 87

Social Media Media Mobile SEO 87

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision.

Software 159

Software Tools Print Technology 159

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it. Any pet peeves with PR people?

Automotive 87

Automotive Meeting Media Pitching 87

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Rather than compete with Sundial, Unilever went the Dollar Shave Club route and acquired them.

Brand 136

Brand Branding How To Storytelling 136

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. What advice do you have for PR people that want to pitch you? My best advice for pitches via email is to Include a photo. You can follow The Buzz on Instagram here: @thebuzzev. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Newspapers 75

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. Want to learn the new rules of media pitching? A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. It’s vital. 24 webinar today!

Brand 120

Brand Branding Advertising Advertising 120

5W PR

JANUARY 24, 2020

Because of this direct connection with consumers, the Twitter, Facebook, and Instagram accounts of prominent journalists generate massive interest. That’s a sale waiting to happen – and potentially a new lifelong customer – if the brand gets the pitch right and pairs with the correct influencer.

Marketing 97

Marketing Sports Social Media Journalism 97

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? A PR Agency’s Brand Video Fundamentals.

Video 52

Video Agency Viral Nonprofit 52

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Prohibition

DECEMBER 16, 2022

To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. How to pitch to journalists . Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. reach across Instagram. You may have consumers interested in your product, but not yet at the point where they’re pressing “purchase.”

Product Launch 59

Product Launch Agency Consumer Film 59

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. Vegan and vegetarian brands can leverage platforms like Instagram, Facebook, and TikTok to engage with their target audience directly.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. It’s about being an amazing facilitator.

Fashion 120

Fashion Apparel Pitching Consumer 120

Konnect Agency

JULY 6, 2022

Landing top-tier press around the holiday season goes beyond a beautifully written pitch and a client’s innovative product. With any big moment in time or holiday, writers are overwhelmed with pitches from PR agencies and brands alike in hopes of having their products placed during a high-traffic consumer buying period.

Agency 52

Agency Print Pitching Product Launch 52

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. reach across Instagram. You may have consumers interested in your product, but not yet at the point where they’re pressing “purchase.”

Product Launch 52

Product Launch Agency Consumer Film 52

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We Prowly adds media monitoring. Investor relations platform Q4 Inc. earned $13.9

Software 85

Software Pitching Internal International 85

Konnect Agency

MAY 4, 2021

Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. In today’s market, consumers value social proof more than ever before.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. In today’s market, consumers value social proof more than ever before.

Local 52

Local Social Media Instagram Community 52

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. PR has had to adjust to the 24/7 media channels, and you can find most media on Twitter, Facebook, Instagram, LinkedIn, and TikTok.

Media Relations 52

Media Relations Publicity Sports Media 52