Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8

Trends 120

Trends Mobile Media Print 120

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. 6 – Keep it Mobile-Friendly. Nearly 80% of social media is now consumed on mobile devices. UnifiedSocial.com offers this great infographic on driving social success via mobile. 3 – Plan Ahead and Keep a Schedule.

Social Media 112

Social Media Media Mobile Pinterest 112

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Offering value-packed content to healthcare consumers without being salesy helps connect with clients. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JUNE 11, 2019

Registration forms are a pain on a mobile device. More and more people are accessing information on mobile devices and filling out a registration form on a mobile device is hard – so visitors bounce. I like to see things like case studies and infographics freely accessible. Pull out all the stops. Mark Sherbin | CMI.

B2B 120

B2B Mobile Content Marketing SEO 120

Marketwired

JANUARY 5, 2016

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Here’s one hint: be on mobile. Bring your website into the mobile age. As more and more people access the internet through their mobile phones or tablets, Google’s changed its PageRank system and now puts mobile first.

Mobile 100

Mobile Content Marketing Survey Infographics 100

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. ” It’s also probably worth noting that Pinterest’s monetization efforts are focused on Apple-enabled mobile first. Search algorithm doesn’t penalize for publish date. We love that connection.” Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

PR 20/20

FEBRUARY 21, 2017

Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile. Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. infographics, social posts, interactive quizzes).

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Think about where people read the content, is your newsroom optimized for mobile, tablet, and desktop users alike? In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Cision

MARCH 8, 2016

As mobile devices decrease in screen size and smartphone usage continues to rise, media outlets have had to change the way they tell and distribute their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Visualize Stories.

How To 84

How To Pitching Survey Comparison 84

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. Infographic via Deposit Photos. For social media, livestreaming, or a more casual presentation, “DIY” video shot with a mobile phone or digital SLR camera is fine. 76% say it helped them increase sales. Formal Video.

Video 57

Video Marketing Mobile YouTube 57

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The Data Whiz. The Social Media Strategist.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The Data Whiz. The Social Media Strategist.

Marketing 40

Marketing Mobile Engineering Technology 40

5W PR

NOVEMBER 11, 2019

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

Presspage

JUNE 27, 2017

The look & feel of the newsroom should also provide a clear, pleasant and engaging way of consuming the content you provide. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors.

Social Media 96

Social Media Infographics YouTube Strategy 96

Beyond PR

JANUARY 24, 2017

Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts. Identifying consumer, professional, investor, etc., HOW AND WHEN ARE THEY CONSUMING INFORMATION? Make sure you’re supplying the text, photos, videos, infographics, etc.,

Writing 40

Writing Infographics Radio Mobile 40

ISEBOX

DECEMBER 1, 2016

They can also choose to consume only the material that’s relevant and interesting to them. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. The FDA’s position on mobile apps as medical devices.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

JUNE 7, 2016

Also see: The CMO Survey with Social & Mobile Marketing Takeaways. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

Solo PR Pro

FEBRUARY 26, 2019

These elements work together to determine a website’s search ranking: Accessibility (Architecture) – This speaks to the website, its navigation, is it mobile friendly, etc.? SEO’s four primary elements. User Experience – Similarly, the flow of the website, how well it presents its relevant information. In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere. Mashable’s Branded Content Editor Talks Pitching. A Lesson in Rebranding From Monica Lewinsky.

Case Study 44

Case Study Infographics YouTube Pitching 44

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Some opportunities will be obvious, such as posting a patriotic message on your Facebook page around the 4th of July.

Marketing 52

Marketing Community Trends Case Study 52

5W PR

JANUARY 6, 2021

To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary. With an open rate of 98%, mobile marketing is busting out all over. That’s the latest numbers from Mobile Marketing released in November of this year. Consumers visit various channels for different reasons.

Mobile 88

Mobile Infographics Consumer Software 88

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. White papers.

Content Marketing 74

Content Marketing Marketing Web SEO 74

ISEBOX

FEBRUARY 26, 2016

That sounds easy enough, but, when you have a multitude of internal stakeholders, dozens of large files (too big for email), hundreds of media contacts and thousands of readers, this portion of the “launch” can be daunting, and time consuming. Legacy Digital Distribution: Time Consuming and Costly.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Stephen Waddington

MARCH 24, 2019

Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. Google+ will close to consumers on 2 April. Shutting down social media access is futile when everyone in the modern workforce has a mobile phone.

Tools 69

Tools Insurance Insurance Handbook 69

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Mobile friendly and work across platform including social media, web sites. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed. Content is accessed on personal computers, mobile, tablet and home assistant devices. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115