article thumbnail

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

article thumbnail

Why Mobile Content Strategy is Important to PR

The Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

Mobile 201
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways To Mobilize Your Grassroots Supporters

Cision

Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. Measure, analyze, send and repeat.

Mobile 159
article thumbnail

8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

Prioritize mobile responsiveness and quick loading times to improve user experience. Mobile optimization With the increasing use of mobile devices, optimizing your content for mobile is no longer optional. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.

article thumbnail

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. Google for example, is beginning to penalize sites that are not mobile friendly. a year ago to 13.4%

Mobile 60
article thumbnail

Unlocking Success: Why Blogging is Important for Businesses

Prohibition

Mobile friendly design With the majority of internet users accessing content on mobile devices, it’s essential to ensure your blog is optimised for mobile. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

article thumbnail

Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. Are you ready to join? Derek Lyons. Vice President. Photo Credit.

Mobile 60