Remove Consumer Remove How To Remove Infographics Remove Print
article thumbnail

How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Creative Media Kit Ideas.

How To 176
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. Source: 4 Studies Show the Power of Long-Form Content ).

Survey 178
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime? Write for Journalists. Call to Action.

article thumbnail

6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

Who are these consumers, and where do they typically find the articles they read? If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Visual assets like infographics are more expensive.) What are their job titles? Using too many tools.

article thumbnail

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. How to win at content marketing in finance or banking. Citi Entertainment.

Banking 111
article thumbnail

Does Direct Mail Really Work for Millennials?

Critical Mention

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. How to combat this phenomenon. How to use this to your advantage. Until next time!

article thumbnail

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. Consumer Finance vs. Institutional Finance vs. Wealth Management.

Financial 111