5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They understand the fast-paced and frequently shifting priorities of an early-stage startup and navigate these with ease.”

Industry 88

Industry Enterprise Fashion Financial 88

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. In fact, 54% of all UK consumers find virtual entities appealing on some level.

Brand 116

Brand Branding Fashion Marketing 116

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Partner with fashion influencers, lifestyle bloggers, or jewelry enthusiasts who can showcase the jewelry pieces in their content. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Ronn Torossian

MARCH 23, 2018

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more.

Fashion 112

Fashion Marketing Technology Consumer 112

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Our cell phones are not pieces of technology but a necessary appendage. So how do you define tech PR today in 2021?

Healthcare 64

Healthcare B2B Technology Fashion 64

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Style and fashion. Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Barokas

DECEMBER 3, 2019

Eventually, through soul searching and good old-fashioned research, our new look and feel began to take shape. Barokas Communications is more than a top technology PR firm. Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends.

Case Study 78

Case Study Enterprise System Fashion 78

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands?

Fashion 120

Fashion Apparel Pitching Consumer 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Therefore, there’s a large opportunity for solutions that can help brands meet changing shopper expectations for delivery in sectors from fashion to automotive. Social consciousness and inclusivity. Emphasis on international expansion.

Retail 156

Retail Automotive Conference Data 156

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. Whilst technology over the last few years was applauded for being “smart,” that technology has now become not smart enough. Trends to Watch in 2018.

Fashion 60

Fashion Technology Trends Education 60

Mindful Marketing

DECEMBER 28, 2019

In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. Motives may vary for such a seemingly inexplicable practice, , but the main reason seems to be that high-end fashion brands, especially, need to preserve perceptions of exclusivity.

Fashion 67

Fashion Energy Chemicals Retail 67

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me. Bottom line?

How To 104

How To Fashion Banking Industry 104

Prohibition

FEBRUARY 2, 2024

High fashion? To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones. A technical product almost demands a technical launch, making the drone display the perfect way to get the new product in front of consumers. Is it luxurious?

Marketing 62

Marketing Film Creativity B2C 62

Shift Communications

NOVEMBER 20, 2017

Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. SaaS technology companies. Technology companies. Methodology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Automakers. Cybersecurity. Cybersecurity. Entertainers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. .

Media Relations 52

Media Relations Publicity Sports Media 52

Mindful Marketing

JUNE 19, 2021

million) Chiara Ferragni – Fashion and Style (15.3 Who wants to hear music suggestions or take fashion tips from a 75-year-old? Accidental Icon – 743,000 followers: Lyn Slater is a veteran professor who started a fashion blog in 2014 and is now collaborating with brands like Maison Margiela, Perricone MD, and Oribe.

Social Media 81

Social Media Media Fashion Instagram 81

Deirdre Breakenridge

JANUARY 20, 2015

Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Patrick Walsh has dedicated the past 20 years to the creation of a better human experience through more meaningful, natural technology. Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Vice President of Design at Tonic Design Co.

Creativity 150

Creativity Healthcare Fashion Travel 150

The Hoffman Agency

JANUARY 31, 2022

One of the most attractive things about public relations was the variety of industries I could work in from fashion to sports. However, I personally was not well-versed in the technology industry. Working with a variety of technology clients, I have learned that you do not need to be a tech-wiz off the bat.

Journalism 36

Journalism Technology Fashion Sports 36

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Cision

MAY 19, 2015

Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Live events are merging in-person and virtual experiences.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified makes it really easy to re-publish publicly available user generated content from social media, that works in a fashion similar to publishing news links to a newsroom. 8) History and backstory.

Software 115

Software Tools Publicity System 115

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Business Wire

MARCH 7, 2017

You may need to use technology to track these metrics. What was the amount and quality of leads? What was the amount and quality of conversions? How did this content make the audience feel about your content? Want to learn more ways to increase the visibility of your organization’s content? These articles are great!

Marketing 156

Marketing Guidelines Measurement Analytics 156

PR in High Definition

JULY 24, 2017

Old-fashioned human thinking. Almost ironically, to position your business and brand as a forward-looking thought leader, you need old-fashioned human input. Robots can rationalise decisions and analyse consumers but the problem is that often we are not rational. Robot and human relationships. Humans are irrational beings.

Fashion 72

Fashion Data Sports Creativity 72

ReimaginePR

JUNE 13, 2016

Unfortunately, it’s the one consumers tune out the most these days. Sure, a customer may say that the wider screen with the latest Retina technology is a determining factor in their decision to buy, but it’s not what motivated them to purchase. What really resonates with consumers is the story behind the product.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

5W PR

MAY 18, 2018

Of course, the consumer world quickly grew tired of these disruptive marketing methods, which is when “inbound marketing” began to grow in popularity. Today, old-fashioned advertisements stick out like a sore thumb. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 60

Instagram Marketing Advertising Advertising 60

Prohibition

APRIL 2, 2017

Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. The control of the brand became diluted as the consumer grew its share of voice.

Social Media 48

Social Media Agency Consumer Fashion 48

Bad Pitch Blog

SEPTEMBER 18, 2011

I explained that while advertising is more socially accepted among consumers and businesses, PR is more beneficial for those companies that did it right and for the consumers they targeted. As professionals, our job is to teach the media and the consumer (once we get to them) about a differentiator they are not aware of.

Advertising 108

Advertising Advertising Newspapers Education 108

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Public relations, when done well, behaves in a more exponential fashion. Vice President, Marketing Technology. Christopher S.

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

JULY 31, 2012

Just like the glitterati from the worlds of fashion and business, we Twitterati are busy seeking the attention of our followers on the Twitterverse. The Red Cross National Disaster Operations Center is modeled after Dell’s Social Media Listening Command Center , and uses Dell technology solutions and consulting services.

Social Media 80

Social Media Media Fashion Twitter 80