5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart.

Consumer 78

Consumer Brand Branding Ethics 78

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Though data collection is important, it can also be a time-consuming task- this is where AI shines! Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Analysis Media 62

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter. ESG and your agency.

Trends 127

Trends Pitching Twitter Nonprofit 127

Onclusive

NOVEMBER 4, 2021

Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. These technologies have enabled consumers to try on makeup shades virtually and receive personalized beauty recommendations in seconds. Personalized Shopping Studies have shown that consumers highly value personalized services and experiences.

Trends 78

Trends Technology Consumer Video 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. AM: “It was trending. Still trying to figure out where to start?

Pitching 93

Pitching Consumer Trends Viral 93

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 85

Social Media Trends Viral Media 85

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Here are two practical examples of using real-time data to react and pivot to media trends.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. They’re also important trends for any retail PR strategy.

Retail 310

Retail Technology Mobile Consumer 310

5W PR

JUNE 4, 2020

Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. . Content related to virus spread and even hand-washing became trending topics. But, as the lockdown stretched on, content creators shifted to more day-in-the-life videos. .

YouTube 88

YouTube Examples Exercises Video 88

Communications Conversations

OCTOBER 1, 2020

We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Let’s take a look at four great examples. For example, here they discussed food trends with the vice president of consumer insights at Mills. But, LinkedIn?

LinkedIn 128

LinkedIn Video Trends Company 128

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Marketing’s funnel is changing. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Notably, there’s a growing trend of utilizing light therapy for body treatments, targeting skin tightening and enhancing skin tone and texture.

Trends 88

Trends Consumer Conference Technology 88

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. This has led some consumers to become disillusioned with influencers and their recommendations. This can help to avoid any claims of greenwashing or virtue signaling.

How To 195

How To Consumer Social Media Community 195

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. At Expo West, we saw a variety of supplement formats being exhibited.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

Travel 120

Travel Technology Consumer Hotels 120

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Konnect Agency

OCTOBER 21, 2020

Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? As we head into the new year, there are certain trends that will dominate as businesses adapt to the changing landscape. This trend of brand activism will continue well into 2021. Brand Activism.

Trends 52

Trends Marketing Mobile Retail 52

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The biggest difficulty with this trend is engaging and interacting with influencers from a business point of view.

Trends 118

Trends Leadership Measurement B2C 118

Newsfile

APRIL 13, 2023

We have compiled various earnings press release examples of top companies in 2023. Let these examples guide you in how to write an earnings press release for your company. In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline.

Examples 52

Examples Company Financial Brand 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. They not only increased brand visibility but also reinforced their credibility as the go-to choice for advertisers and marketers seeking insights about advertising trends.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Many databases promise up-to-date background on media targets and trends. Today’s PR business is definitely not your grandparents’ PR industry. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

Contently - Strategy

SEPTEMBER 20, 2022

For example, despite existing platform policies that expressly prohibit the posting of stolen content, Facebook was reluctant to remove stolen content related to anti-vaccination and QAnon conspiracies. Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 73

Ethics Social Media Trends Viral 73

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. What are the current trends in ESG reporting and investor relations? From investors to employees, everyone's demanding action.

Report 109

Report Government Financial Trends 109

Onclusive

SEPTEMBER 16, 2021

For example, one feature article in a target publication is worth much more than ten articles with passing brand mentions in non-relevant publications. Reader Engagement finally answers the question whether your earned media is actually being consumed, and if so, by who and for how long.

Strategy 397

Strategy Measurement Data Analysis 397

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

Mobile 73

Mobile Trends Automotive Technology 73

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120