ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. This is a great tactic for thought leadership content, in particular. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective.

Ethics 73

Ethics Social Media Trends Viral 73

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Job candidates want to know about company diversity.

Ethics 124

Ethics Internal International Employee 124

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. PR can highlight these engaging moments through media coverage.

Product Launch 78

Product Launch Consumer Community Interviews 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

PRSay

DECEMBER 20, 2023

Judging award entries is time-consuming, but your reward is seeing, recognizing and rewarding excellence in PR and communications. He presently serves as ethics chair for PRSA’s North Carolina Chapter. Some PRSA Chapters request that at least one APR review each entry.

Publicity 174

Publicity Case Study Ethics Study 174

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Thought leadership events, too, can support an expert positioning. Think purpose-driven brand PR is for consumer sectors? B2B PR conveys expertise. Think again.

B2B 170

B2B Brand Branding Education 170

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

Brand 135

Brand Branding Nonprofit Government 135

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Reputation 195

Reputation Corporate Brand Branding 195

PRSay

JUNE 16, 2023

However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Content generated by AI should be clearly labeled as such. Connect with him on LinkedIn.

Technology 141

Technology Crisis Management Social Media Training 141

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 80

Ethics Data Crisis Apparel 80

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Leadership blind spots like these are not unusual. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Theranos founder and CEO Elizabeth Holmes.

Ethics 98

Ethics Employee Crisis Internal 98

PRSay

JULY 29, 2022

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. They agreed that an organization’s messages should support its goals and serve the needs of its audience.

Communications 151

Communications Public Affairs Insurance Insurance 151

PRSay

NOVEMBER 1, 2023

Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University. And to me, it was ethics. A few weeks after I started grad school, I [discovered the option of] working in sports comms. It’s now been over 15 years. Why did you decide to pursue this? I still haven’t.

Sports 77

Sports Ethics Television Storytelling 77

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The study found, “47% of global consumers say they tend to trust companies by default, meaning they have to do something bad to lose their trust, while 37% feel the opposite, indicating that companies have to earn their trust.”.

Brand 108

Brand Branding Survey Customer Service 108

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PRSay

JANUARY 8, 2019

Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. De-influencing is when content creators uncover the truth about products consumers have been pushed to purchase, all in a bid to address overconsumption.

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

Cision

APRIL 19, 2016

Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA. Most brands want to build trust with their consumers, the foundation for any relationship. Thus, brands need to individualize efforts, forming more personal relationships with individual consumers.

Ethics 120

Ethics Consumer Leadership Groups 120

Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. or “turn these bullets into a work bio for me” and have the AI return results in seconds is quite frankly, amazing. Think about how much time you can save each day if you apply this to a few tasks.

Enterprise 183

Enterprise Tools Technology Privacy 183

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PRSay

DECEMBER 18, 2023

“We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., Perry said.

Communications 72

Communications Guidelines Technology Tools 72

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.” ” –Hope for technology to be ethical. and largest grocer ( Kroger ). –Job transition.

System 78

System Technology Banking Community 78

PRSay

MAY 15, 2019

They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers.

Brand 149

Brand Branding Storytelling B2B 149

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Leadership (14.1%). Non-customers place more importance on leadership appeal, and contributing positively to society, according to the report. Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Leadership (14.1%). Non-customers place more importance on leadership appeal, and contributing positively to society, according to the report. Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

Stern + Associates

MAY 20, 2022

As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators. In the absence of federal leadership, it’s up to governors to step to the fore.”.

Government 62

Government Insurance Insurance Privacy 62

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Leadership is at the heart of The Darkest Hour ‘s brilliant portrayal of Winston Churchill. Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Mark My Words

JANUARY 12, 2018

The channel does not allow this though so we consume daily junk knowledge and pseudo-events. Twitter is the space we experience the ethics of defective values. Let us demand the soul of brilliant debate and true leadership. To be objective, to use one’s reason, is possible only if one has achieved an attitude of humility.

Twitter 68

Twitter Ethics Leadership Course 68