Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Leadership blind spots like these are not unusual. It’s a point Gordon wrote about. “A

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The study found, “47% of global consumers say they tend to trust companies by default, meaning they have to do something bad to lose their trust, while 37% feel the opposite, indicating that companies have to earn their trust.”.

Brand 109

Brand Branding Survey Customer Service 109

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. De-influencing is when content creators uncover the truth about products consumers have been pushed to purchase, all in a bid to address overconsumption.

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. The results?

Survey 95

Survey Industry Leadership Study 95

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Representing the public that we serve 4. What we do 5.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The report is based on a global survey of its employees. Prowly adds media monitoring.

Software 85

Software Internal International Pitching 85

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. We’re focusing on purpose-driven brands.

Ethics 73

Ethics Brand Branding Internal 73

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. So, the FTC stepped in with regulations to protect consumers. That really isn’t far from a philosophical argument over crooked nails.

Tools 68

Tools Marketing Advertising Advertising 68

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A personnel crisis is a blanket term used to describe any event that can create a stressful or unpleasant work environment for employees. Man-made disasters. Planning during an emergency is not a good idea.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 176

Survey Marketing B2B Study 176

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. People mistake ethical decision-making for deciding what’s right and what’s wrong. Simple, right?

Corporate 213

Corporate Ethics Apparel Journalism 213

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 15) Ethics in PR revisited.

Social Media 91

Social Media Marketing Media Creativity 91

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164