Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. The problem arose a year or two after the cars made with those engine seals were sold.

Agency 108

Agency Automotive Engineering Education 108

Bianchi Biz Blog

SEPTEMBER 23, 2021

Overview: Step behind the doors of a world-renowned engineering and manufacturing consulting firm and get direct access to thoughts and insights from the man himself, Sandy Munro. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. With over 730,000 users, consuming 2.3

YouTube 63

YouTube Automotive Energy Mobile 63

Sword and the Script

APRIL 9, 2020

I’ve seen commentary that says it’s a great time because everyone is stuck at home and consuming more media. I’ll be interviewing business leaders, executives and entrepreneurs that all started their careers wearing boots in service of the US armed forces. Is now a good time to launch a podcast? It’s not a marketing or PR podcast.

Technology 92

Technology Engineering Interviews Google 92

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. This interview has been edited for length and clarity. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Automotive Mobile Transportation 57

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. YouTube is also second to Google as the world’s largest search engine.

Trends 108

Trends Marketing Mobile YouTube 108

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Mindful Marketing

JUNE 19, 2022

At least that’s what an engineer from one of the world’s top tech companies suggests. ” Lemoine and a Google colleague “interviewed” LaMDA in several distinct chat sessions during which the AI perpetuated a very human-like conversation. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. All powered by IBM Watson's cognitive technology. Production.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry.

Writing 120

Writing Engineering Journalism Analytics 120

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The company sells services and was using proprietary technology to assist in the delivery of those services. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof.

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. I want a story that lets me relate a car to the consumer who might buy it.

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Bona fide, respected, independent media outlets carry a much higher authority ranking with Google.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Beyond PR

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 64

Strategy How To SEO Engineering 64

PRSay

JULY 21, 2017

Our discipline has evolved in many ways since I entered the profession (such as the role social media plays in our world), but this mix of natural and acquired skill remains critical for anyone engineering a career in public relations — especially at the agency or corporate level. The work paid off. Stay perpetually curious.

Sports 122

Sports Agency Interviews Travel 122

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof.

How To 52

How To Newspapers Analytics SEO 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers.

Facebook 79

Facebook Social Media Government Employee 79

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. It didn’t occur to me that some form of journalism was the basis for the piles of magazines I consumed about science and technology and cars. I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

NOVEMBER 26, 2016

The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. The hype cycle is a framework the organization applies to study emerging technology markets. It’s well worth a read as well. 3) Execution of Content Marketing. “No

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

JULY 5, 2017

That’s my takeaway based on the interview below with Sophie Shiatis. I thought the topic would make for an excellent addition to the Off Script interview series. B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. You create a campaign and you start promoting the product.

B2C 55

B2C Education B2B Interviews 55

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". Host: Any new technology as you said needs time and adaptation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Alix and Lulu look at the ways technology affects us.” descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Automate content (at scale). Create ad copy. Test content.

Marketing 42

Marketing Analytics Analysis Technology 42

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. We interviewed the Neoman comms team to find out the secrets behind their success. Technology investment + human capital = The virtuous PR circle. Brain gems for decision-makers. How about a movement?

eBook 120

eBook Google Tools Analytics 120

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. Every year you will read recaps of products, technologies and parties within the interactive portion of the event. SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Journalism 61

Journalism Content Marketing Creativity Leadership 61