The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 95

Policies Construction Reputation Privacy 95

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer.

SEO 211

SEO Tools Engineering Google 211

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 92

Automotive Meeting Report Journalism 92

Burrelles Fresh Ideas

APRIL 9, 2024

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 92

Social Media Marketing Media Storytelling 92

PR Fuel

SEPTEMBER 23, 2021

Personalize and Localize. Make sure it’s personalized and localized. About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Think about your local audience, too. Review the Data.

Brand 108

Brand Branding How To SEO 108

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand.

Trends 120

Trends Communications Big Data B2C 120

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. To be successful, pet care brands have to be able to effectively communicate the benefits they offer consumers and their pets through use of their products and services.

Brand 78

Brand Branding Communications Education 78

ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Accessible content does not rely on certain abilities to become consumable. 4 Location For Local SEO. Users watch over 1 billion hours of video each day on YouTube. 3 Say the Keyword.

YouTube 156

YouTube Video Corporate How To 156

PR Fuel

APRIL 28, 2022

Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services. Traditional marketing materials like billboards and flyers can appear in front of any local consumer. These consumers don’t always want or need your products or services, though.

Writing 99

Writing SEO Consumer Crisis 99

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Over the past year it was forced to abandon millions in lucrative military contracts and it’s now under pressure over plans to build a censored search engine in China. It collects a huge amount of data from consumers who are in shopping mode and will only grow as an ad platform. Take data privacy, for example. Advantage, Amazon.

Privacy 165

Privacy Retail Government Google 165

Stephen Waddington

MAY 9, 2020

Consumers have access to the same media and channels. It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. It has published a stunning montage of words and images telling the story of the local region and its people.

Brand 157

Brand Branding Travel Crisis 157

PR 20/20

MAY 21, 2019

Picture this scenario: You Google a local business and find their listing online. As a consumer, would you give this business another chance? If you answered no, you’re not alone— a total of 68% of consumers report that they’d stop using a local business if their online information is inaccurate. This is where Yext comes.

Brand 59

Brand Branding Local Engineering 59

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. Reduce embedded and operational carbon emissions in the building and infrastructure projects on which engineers consult, design and deliver.

Construction 52

Construction Engineering Community Resources 52

PR Fuel

APRIL 29, 2021

About 94% of consumers show loyalty to brands that offer complete transparency. If consumers don’t know anything about your business, they might not choose you over another, more familiar brand. With repeat exposure, consumers will start recognizing your brand on sight. Not sure if you want to start getting press exposure?

Engineering 61

Engineering Consumer SEO Google 61

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

The Hoyt Organization

OCTOBER 24, 2023

Search Generative Experience or SGE, is Google’s latest experiment in its expansive search engine landscape. ” may yield this response: “There are various factors to consider including weather, holidays, and local events. What Is Search Generative Experience? Click here for more information.”

Marketing 87

Marketing SEO Google Advertising 87

Prohibition

AUGUST 22, 2023

PR can help create a positive perception of your brand in the minds of consumers. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers. Public Relations plays a crucial role in creating awareness, driving footfall and increasing sales for stores.

Retail 62

Retail Marketing Measurement Product Launch 62

Bianchi Biz Blog

MAY 18, 2023

Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three? Reach – Today, many PR agencies are focused on local markets but struggle with national work.

Agency 80

Agency Automotive Mobile Local 80

Konnect Agency

FEBRUARY 16, 2023

When brands deploy a full-funnel approach, they can maximize the number of conversions by ensuring that their marketing efforts are as effective as possible at every step of the consumer journey. This stage of the funnel is where the consumer begins to evaluate your product or service, ultimately deciding if it’s the right fit for them.

Marketing 52

Marketing Consumer Advertising Advertising 52

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 76

SEO How To Google Local 76

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

Contently - Strategy

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Compared with just a few years ago, the search engine giant seems to process the results remarkably quickly.

SEO 132

SEO Google Internal International 132

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 67

SEO How To Google Local 67

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Including the city and state helps localize for regional coverage.

Small Business 97

Small Business Writing Engineering Infographics 97

5W PR

JUNE 3, 2019

Putting on a “customer hat” and thinking like a consumer can do wonders for boosting the effectiveness of a brand’s digital marketing strategy. In addition, businesses with a physical address can also increase their success with a solid local ad listing — though these local ads are not paid promotions. Search Network Ads.

Google 68

Google How To SEO Local 68

PRSay

MAY 17, 2019

Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Small Business 109

Small Business Retail Transportation Technology 109

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 98

How To Newspapers Analytics SEO 98

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. Think Like a Search Engine. Another important aspect of boilerplate copy in public relations is to think like a search engine. Beyond that, get to know your local media outlets.

Writing 70

Writing Company How To Apparel 70

ImPRessions - Crenshaw Communications

MAY 31, 2017

In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement.

Google 259

Google Digital PR Mobile SEO 259

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151