6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. Apple persuades retail employees to WFH.

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5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers. Savvy consumers have taken note and now would rather patronize a business that makes an authentic and long-term effort to support the LGBTQ community, all year round. The post 3 ways to reach LGBTQ consumers in the ‘new normal’ appeared first on PR Daily.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion. Employees are widely available and can both defend and promote their organization. If authenticity is the goal, what happens when employees share messages only for a reward?

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

The publication announced that it suspended Jeffrey Toobin after the reporter was seen touching himself during an election simulation with other New Yorker employees. CVS is hiring 15,000 employees to respond to COVID-19.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling? The video is in essence, a case study, that uses storytelling techniques.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. Agencies, industry organizations, think tanks and universities are studying communications’ impact, consumer and customer behaviors and attitudes, new technologies and best practices. The company’s vice president of U.S.

Is humor the answer for getting consumers to wear a mask?

PR Daily

From all the people featured in the video (and there were more that we did not have the time to include), to the editor (Mike Coe, Coe Editorial), the sound engineer (Steve Johnston, Outpost Audio), and all the employees at Beber Silverstein Group who worked on this project.”.

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Here are today’s top stories: GitHub apologizes for firing employee over ‘Nazi’ remark. The company issued a mea culpa after it fired a Jewish employee on Jan. We expect all employees to be respectful, professional, and follow GitHub policies on discrimination and harassment.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. In a memo to employees, Walmart wrote : We hope this step will promote safety and consistency across all of our facilities and be of comfort to our customers and members.

How personal stories from employees resonate on social media

PR Daily

Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Sharing the personal stories of your employees will allow you to give your brand faces and voices to which your customers can relate. Why you should be telling your employees’ stories. Your employees can share them through Facebook and Snapchat, too.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. No matter the media channel or platform, organizations that adopt messages focused on helping consumers and their communities are faring better, along with brand managers who alter their tone and hold off on a slew of promotions or product launches.

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Here are today’s top stories: Addidas “rejects all statements” made by employee letter on diversity. However, when an employee letter signed by 83 employees questioned the approach, the brand refused to give ground. CNN Business reported : The letter also calls for the creation of an anonymous platform where employees can report instances of racism and discrimination, and for protection against retaliation.

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more. Hello, communicators: Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles : View this post on Instagram. Here are today’s top stories: Uber lays off 3,700 employees.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde. LinkedIn introduces page features to boost employee engagement. How Target hit the bull’s-eye in employee engagement.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. You can also help your employees and consumers guard against misinformation and phishing attacks by sharing information from authorized sources and warning them what to watch for in terms of fake news. Many organizations are giving freebies to consumers to increase goodwill as they shelter in place.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months. The messages focused on employees and customers, using language such as “our overriding priority on safety” instead of corporate jargon.

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

ban on the app could cut off the opportunity to reach the app’s millions of users, many of which are coveted Gen Z consumers. in 2020, with consumer magazines to be hit hardest,” PwC wrote.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. LinkedIn lays off 960 employees. As your organization decides its best path forward, invite your employees into the discussion.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust.

Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts

PR Daily

Hello, communicators: As many employees continue to work remotely and workforces are dispersed during COVID-19, holiday office parties are being canceled or turned into virtual gatherings—the latter of which is another obstacle for employee engagement during a time of Zoom fatigue.

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United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. United Airlines to furlough more than 16,000 employees. Other employees are taking unpaid leave.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Meanwhile, a Walmart employee is reporting that the retail behemoth retaliated against him after he urged co-workers to sign a petition asking the chain to stop selling firearms and ammunition following recent mass shootings. How can you better engage your employees to avoid a PR crisis?

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more. Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. That’s another big reason employees stay (or leave) organizations.

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. You may not have time to read every article, but you'll do great if what you consume gives you one or two takeaways a week. Here are five sites that'll sharpen your storytelling: 1. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ].

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more. Retailers aren’t the only organizations grappling with shifting consumer behaviors.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. The report sheds light on social media pros’ career trajectory as well as the challenging lack of resources and employee burnout that’s on the rise. Wells Fargo fired more than 100 of its employees for abusing U.S.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Here are today’s top stories: Airbnb lays off 1,900 employees. Affected employees will also be offered health care benefits, either through 2020 or for 12 months, four months of mental health support, their company laptops and job placement assistance. In a letter to employees , Airbnb’s chief executive, Brian Chesky, wrote: When you’ve asked me about layoffs, I’ve said that nothing is off the table. FREE GUIDE: 7 ways to get honest feedback from employee surveys ].

4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. That's why this ice cream company wanted to cast off its stuffy, traditional image and connect with millennials over craftsmanship and storytelling. This will help diversify your buyer personas and, consequently, your brand's ability to connect with an expanding range of consumers.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Why it matters: Can Instagram convince consumers that it will handle its data carefully in light of parent company Facebook’s many data scandals? Industry insiders should pay attention to see just how much of their privacy consumers are willing to trade away.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Take advantage of what consumers are saying about you, the industry and your partners online, and jump at the chance to be a part of the conversation (when appropriate). The post Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media appeared first on PR Daily.

Walmart, Walgreens and CVS unlock ‘multicultural’ products, Lufthansa to lay off 22,000 employees, and companies honor ‘Juneteenth’

PR Daily

Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more. As more consumers call for change, consider how you can do more than donate. Here are today’s top stories: Walmart, Walgreens and CVS stop locking down care products for minority consumers.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially. Why it’s important: Though you should give both employees and consumers as much information as you can, don’t overpromise or sidestep the uncertainty that continues with COVID-19.

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. Edelman’s 2020 Trust Barometer revealed that consumers’ trust of organizations is at an all-time low: None of the institutions measured was considered both “competent” and “ethical.”. That lack of trust extends from consumers’ to employees’ fears. Delta employees get big bonuses—and CEO’s shout-out.

5 ways Zappos fosters a culture of storytelling

PR Daily

Jon Wolske, Zappos’ culture evangelist, says more than 1,800 visitors tour the company’s office each month to learn about the unique culture that makes Zappos a company that communicators and other business pros turn to for company culture and employee relations advice. The word spread, and after a while, Zappos brand managers received enough tour requests from vendors and consumers that they made it an official process. Make sure every employee is a good fit for the company.