PRSay

MAY 18, 2022

Whitehouse, founder and managing partner of Copperfield Advisory , a New York-based boutique consulting firm for brand reputation, was a guest speaker for PRSA Storytellers on May 11, “Lessons From Political Communications for Corporate Comms Professionals.”. Emotional storytelling. government. When to speak up?

Corporate 162

Corporate Communications Storytelling Government 162

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! I think we can agree that this is not brand storytelling at its best.

Airlines 134

Airlines Storytelling Facebook Travel 134

Onclusive

FEBRUARY 14, 2023

Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. With automation capabilities, planning tools simplify a wide variety of processes.

Tools 354

Tools Internal International Resources 354

5W PR

OCTOBER 31, 2023

PR Decoded PR Week’s PR Decoded networking event revolves around the theme “Purpose+,” emphasizing how PR professionals can maintain purposeful messaging amid growing consumer distrust. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Human factor.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. How are its employees treated?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. How are they consumed and by who? This begins with your employees, as well as with shared experiences.

Conference 112

Conference Communications Storytelling Social Media 112

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JULY 9, 2020

Employees are looking very closely at their organizations and asking, ‘Are they being inclusive?’” Here are some resources that support the panelists’ discussion: Nielsen Report on Asian American consumer insights. NBC News report, “ Current and ex-employees allege Google drastically rolled back diversity and inclusion programs.”.

Community 143

Community Communications Transportation Employee 143

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

JANUARY 5, 2016

Today, consumers want complex, multi-level stories that will make them feel an emotional connection. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Through storytelling, you inform your audience about your brand. The answer is brand journalism.

Journalism 120

Journalism Brand Branding Storytelling 120

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 147

Employee Print Writing Survey 147

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. Fill Your Storytelling with Purpose.

Corporate 116

Corporate Retail Policies Employee 116

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Gathering consumer insights is key to ensuring relevance.

Brand 120

Brand Branding Guidelines Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Landis PR

DECEMBER 12, 2022

90% of consumers care about sustainability when buying goods and services. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers. One-fifth of the world’s 2,000 largest companies aim to be carbon net zero by 2050.

Financial 52

Financial Government Storytelling System 52

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 91

Agency Crisis Communications Consumer 91

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. The Hoffman Agency is all about the crossroads of storytelling and innovative tech. Deciding to focus my energy on landing a job in tech PR was an exciting moment of clarity.

Case Study 36

Case Study Storytelling Television Energy 36

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day.

Brand 160

Brand Branding Film Internal 160

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Here are a few tips to start aligning your customers and your employees.

Agriculture 70

Agriculture Employee Corporate Training 70