Consumer Employee Infographics Storytelling 
PRSay
MAY 12, 2023
Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.
5W PR
MAY 27, 2022
The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Human factor.
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Sword and the Script
DECEMBER 22, 2020
Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling.
5W PR
JANUARY 31, 2024
This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. This could include blog posts, whitepapers, case studies, and infographics.
Sword and the Script
DECEMBER 28, 2022
Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.
PRSay
OCTOBER 2, 2019
CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Amplify your news across social channels.
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