The Proactive Report

DECEMBER 17, 2014

But the way we search for things, the way we consume information and experiences has changed completely. While there are still wars and tragedy every day, you don’t have to consume the news the way it was previously done. Good news and cat videos can be your only intake if that’s your choice. What has changed in the world?

Google 124

Google Digital PR Web Video 124

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

5W PR

SEPTEMBER 13, 2022

Some of the most effective new digital marketing trends include things like social media platforms adding new options for companies to promote themselves and generate more engagement. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Get the Digital PR Tips newsletter each week.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. Get the Digital PR Tips Newsletter. What has changed is how you do it. And more content is being posted every day. Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

5W PR

FEBRUARY 20, 2020

The in-app feature permits consumers to browse brands associated with sponsored hashtag challenges without leaving the platform. Seriously consider going beyond the informational and educational videos already posted on YouTube and the brand’s website. In addition, TikTok videos also need to be a lot shorter.

Marketing 120

Marketing Instagram Analytics YouTube 120

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content.

Trends 62

Trends SEO Viral Social Media 62

The Proactive Report

FEBRUARY 24, 2017

PR peeps take note!). The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. Similarly, Mashable’s video views on Twitter have quadrupled in the past four months. Source: Forbes.com). Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

The Proactive Report

JUNE 18, 2021

Share some stories with us that will help small businesses to build a clear PR Strategy. With everyone online all the time, video became more crucial than ever for PR success. Video is the fastest growing medium on the Internet. Learn how to make great videos and how to use them effectively in your PR campaigns.

Small Business 213

Small Business Fashion Groups Local 213

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Wouldn’t that make an epic impression on consumers?

Brand 100

Brand Branding YouTube Social Media 100

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. Content is more than photos or videos.

Tools 88

Tools Product Launch Guidelines Customer Service 88

The Proactive Report

JULY 1, 2016

The downside is that it is one of the most time-consuming part of being a social media manager. You can also search by typd, so if you want an article with a video (these increase inbound leads by 300%!) Watch the video and see just how flexible this content suggestion tool is. It also increases engagement. you have that option.

Social Media 140

Social Media Engineering System Video 140

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Move past real estate trade pubs and consumer media. Ask if you can record them for video uploads, or review the PowerPoint as a possible SlideShare upload. Do they have videos but no YouTube channel? Post by Nadia Cakes.

Real Estate 195

Real Estate Pitching B2C Fashion 195

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016?

eBook 120

eBook Google Tools Analytics 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

5W PR

AUGUST 28, 2020

Through hashtags, communication experts can help brands grab consumers’ attention while increasing the memorability of a message. Whether it’s a blog article or a marketing video, brands should put a spin on the content to evoke the reader’s emotions. That’s because hashtags are short, memorable, and easily searchable.

Media 103

Media Exercises Study Social Media 103

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015. Creating interesting, original content can be time consuming and requires talented people. It’s no wonder then that visual content is the top marketing trend for 2016.

Real Estate 100

Real Estate Brand Branding Survey 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. You will then gain insights into what style of content (lists, videos etc.) It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

JANUARY 28, 2020

Because of this, effective PR campaigns that are innovative and unique as well as conveying a brands key messages and reaching their target audience are absolutely key. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise. It’s been noted that there are 3.5

B2C 62

B2C How To B2B Product Launch 62

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Wildfire

AUGUST 1, 2018

Every agency measures this stuff; it’s the bread and butter of digital PR. 2) Measure report downloads or landing page views: Content is often at the centre of our PR activity, and through media promotion, we look to drive the right audiences to consume that content. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Finally, the written content is always great.

B2B 88

B2B Trends Publicity Engineering 88

Sword and the Script

MARCH 1, 2022

Once clicked, the sponsored placement directs a reader to the content in a sponsored editorial format right within the publisher’s site, driving three times more engagement than traditional digital ad placement.”. Notified by Intrado added “coverage books” to its PR platform. Short-form video. Another Cision CEO departs.

Software 121

Software Case Study Advertising Advertising 121