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How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Conversions. Sales matter more than anything else.

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

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Measuring Public Relations

5W PR

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

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The Wildfire way of measurement in PR

Wildfire

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

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PR Tips and Hacks for a Small Business

The Proactive Report

And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? And you certainly can’t measure results. Then plan your PR campaign and activities so that you can achieve that. Download this PR Measurement Guide.

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40 PR tips that will super-charge your career

The Resolution Blog

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016?

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Newsjacking – An SEOs approach to improving rankings

Buzzstream

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example. Understand links.

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