Consumer Digital PR Print Video 
Prohibition
NOVEMBER 16, 2022
Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
5W PR
JANUARY 17, 2020
However, media impressions are not limited to television or print media. PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.
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Prohibition
FEBRUARY 25, 2020
Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.
Buzzstream
DECEMBER 13, 2023
Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.
Buzzstream
DECEMBER 13, 2023
Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.
Sword and the Script
MARCH 1, 2022
Once clicked, the sponsored placement directs a reader to the content in a sponsored editorial format right within the publisher’s site, driving three times more engagement than traditional digital ad placement.”. Notified by Intrado added “coverage books” to its PR platform. Short-form video. Meltwater beats earnings.
Doctor Spin
JANUARY 8, 2022
Save the PR Industry Now. The PR industry must save itself. But traditional education is slow and time-consuming. The dynamics of the online media landscape will have changed many times before PR students get their hands on a relevant textbook. Digital PR specialists must share what they do, how they do it, and why.
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