Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Follow me on Twitter. Get the Digital PR Tips News letter. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. PR Takeaways: There is a growing interest in the news.

Instagram 165

Instagram Groups Social Media Journalism 165

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. Finding websites and publications and then identifying journalists can be time-consuming.

Digital PR 62

Digital PR Report How To Pitching 62

5W PR

SEPTEMBER 13, 2022

Some of the most effective new digital marketing trends include things like social media platforms adding new options for companies to promote themselves and generate more engagement. The new ad format is created to give companies a new way to connect with their target audiences on the platform and generate more website traffic.

Trends 78

Trends Pinterest Product Launch Instagram 78

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Fo llow me on Twitter. ” Pew Stateo f the Media 2016.

Media Relations 127

Media Relations Media Newspapers Radio 127

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop.

Strategy 88

Strategy Marketing YouTube Airlines 88

The Proactive Report

JUNE 12, 2017

71 percent of consumers are more likely to make a purchase based on a social media reference. Follow me on Twitter. Subscribe to the Digital PR Tips newsletter. appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. That’s because they see results. Connect on LinkedIn.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. Follow me on Twitter. Get the Digital PR Tips Newsletter. The post 5 Tips for Creating High Quality Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. What has changed is how you do it. Need help with your content?

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

MAY 2, 2015

The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media. Follow me on Twitter for daily Digital PR tips. Radio stations report that audiences are increasingly accessing their shows via podcast and other independent podcasts are also reporting growth.

Report 100

Report Mobile Newspapers Media 100

Landis PR

APRIL 29, 2024

million users X/Twitter : 1.96 The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Facebook : 3.59 million users Instagram : 2.47 million users Snapchat : 2.13 million users LinkedIn : 1.80 million users TikTok : 1.64 million users Pinterest : 1.52

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Radio Pinterest Television Government 64

The Proactive Report

JANUARY 5, 2015

Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Use a system that automates this process, so that it is not too time-consuming.

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Reputation System Employee Airlines 100

The Proactive Report

JULY 1, 2016

The downside is that it is one of the most time-consuming part of being a social media manager. The content suggestion engine analyzes your Twitter feeds and pulls relevant content related to what you post and what engages your audience. A healthy curation strategy can position your brand as a thought leader.

Social Media 140

Social Media Engineering System Video 140

Rock the Status Quo

JANUARY 1, 2015

Wouldn’t that make an epic impression on consumers? Is it simply a consumer sharing love for the product? Digital PR' Send them a hand-written note of appreciation for the good reviews, and pick up the phone and call them if it ISN’T good. And seriously, it would take virtually NO effort. Recognize them.

Brand 100

Brand Branding YouTube Social Media 100

Prohibition

MARCH 29, 2021

Twitter announces two huge new updates – ‘Super Follow’ and ‘Communities’ Twitter is launching a ‘Super Follow’ feature that will allows users to charge followers for exclusive additional content. Facebook and Twitter reportedly work on Clubhouse copycat.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. Creating interesting, original content can be time consuming and requires talented people. Follow us on Twitter. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. CHALLENGES.

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Real Estate Brand Branding Survey 100

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams. Until next time! Critical Mention.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . During the 2019 series of Love Island in the UK, Twitter exploded with confusion after finding out Curtis’ favourite position in the bedroom, ‘the eagle’. In the UK, data.gov.uk

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Data Google Trends Survey 116

The Proactive Report

JUNE 18, 2021

Many reporters are on Twitter and LinkedIn. With everyone online all the time, video became more crucial than ever for PR success. Video has increasingly informed consumer decisions and connects businesses with their audiences. Instagram’s sweet spot is 25 – 44 and there are more women than men.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

MARCH 18, 2016

My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial. Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. Bazaarvoice). comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial. Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. Bazaarvoice). comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Prohibition

JANUARY 24, 2022

Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation. As a digital PR agency, we can assist you in creating support materials and comments to distribute to employees, customers, and the general public. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Let me know on Twitter @colleeno_pr. — What are your must read daily newsletters?

Retail 320

Retail Healthcare Crisis Management Social Media 320

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Marketing 40

Marketing Viral Fashion Product Launch 40

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. You can also collaborate with other publishing partners such as journalists, editors and PR agencies instead of just pitching your content to them. Twitter: [link]. Linkedin: [link].

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

DECEMBER 24, 2014

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Does any of this matter to PR? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. For more Digital PR Tips s ubscribe here.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. And so I spent, six, seven years essentially marketing consumer financial products. What should digital PRs know about internal linking? Positional is now live!

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Internal International Insurance Insurance 118

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Save the PR Industry Now. The PR industry must save itself. But traditional education is slow and time-consuming. Digital PR specialists must share what they do, how they do it, and why. Educate your network.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Save the PR Industry Now. The PR industry must save itself. But traditional education is slow and time-consuming. Digital PR specialists must share what they do, how they do it, and why. Educate your network.

Industry 52

Industry Web Wikipedia Education 52

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. ” The most challenging piece for most professionals is content production, because it’s time-consuming, and it may not make a difference for several months. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185