Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients. And he did beautifully. Be a trusted resource.

Media 97

Media Sports Agriculture Pitching 97

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. Practically all possible ones - additional health insurance, sports cards, etc. You can find the full interview here. bg What social benefits are included in the company's package? Nowadays, that's not insignificant at all!

Groups 105

Groups Communications System Employee 105

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future. AI is already in newsrooms.

Journalism 129

Journalism Public Affairs Ethics Technology 129

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging. If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary.

Publicity 120

Publicity B2B Fashion Sports 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Sports 113

Sports Travel Television Agency 113

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. It’s likely to backfire. The ill-timed pitch.

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. It’s a fun way to take all forms of written communications to the next level. trendhunter. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 83

Exercises Creativity Radio Resources 83

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

wiredPRworks

APRIL 6, 2022

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Barbara Rozgonyi.

How To 52

How To Engineering System Insurance 52

Maxim Behar

JUNE 28, 2023

This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy. But true creativity doesn't harbor as much controversy in its wake. Host : Thank you Mr. Behar for the wonderful interview.

Radio 52

Radio Film Sports Creativity 52

The Proactive Report

JUNE 17, 2018

HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Listen to the full interview, with bonus content, here. But in this emerging market there’s still a lot to be done. But be transparent.

Ethics 84

Ethics Radio Sports Facebook 84

Critical Mention

APRIL 26, 2019

Amriel: Play with kids, watch sports, listen to music and explore the outdoors. Matt: Creative freedom. They are three and one-years-old and their personalities have a stop and go. Eric: Play golf. Josh: Bike and play video games. Q: What’s your favorite part about working at Critical Mention? Daniel: Good people around you.

Engineering 88

Engineering Sports Analytics Google 88

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. They will need to use correct grammar and spelling, know more than how to put a sentence together, and be creative.

Insurance 120

Insurance Insurance Writing Sports 120

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.

Meeting 78

Meeting Automotive Media Technology 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. My guiltiest pleasure is…live sport. With so much constant change, if you’re not prepared for the unexpected, you won’t thrive. So how can you be ready for anything?

Corporate 120

Corporate Sports Agency Reputation 120

Communications Conversations

FEBRUARY 2, 2018

How does a bank activate its brand during the biggest sporting week of the year? But, I thought it was a creative approach to a common challenge for many brands sponsoring the Big Game this week. And brilliantly devised in a way that targets Minnesotans, as well as the out-of-towners who are descending on our city. Probably not.

Digg 60

Digg Social Media Banking Sports 60

NewsWhip

MARCH 3, 2020

I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. It’s a discipline that has been deprioritized almost in many PR firms today as creative, strategy, digital and influencers have really taken off. Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Study 106

Case Study Study Video Writing 106

Mindful Marketing

JULY 17, 2021

For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. ​ Perhaps the greatest thing that space tourism is doing is inspiring the next generation of creative thinkers and risk takers.

Tourism 115

Tourism Travel Nonprofit Banking 115

Critical Mention

APRIL 26, 2019

Amriel: Play with kids, watch sports, listen to music and explore the outdoors. Matt: Creative freedom. They are three and one-years-old and their personalities have a stop and go. Eric: Play golf. Josh: Bike and play video games. Q: What’s your favorite part about working at Critical Mention? Daniel: Good people around you.

Engineering 62

Engineering Sports Analytics Google 62

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

JUNE 9, 2016

In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. Your brand needs to do more than just communicate if you want to connect with your audience. You recently set up your own brand consultancy, Ace Brand Strategist.

Training 0

Training Leadership Brand Branding 0

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. I love that it keeps you on your toes and you need to move smartly, fast and creatively. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Jordan has a true passion for communication and sports! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” They typically range from heads of state to tech CEOs to A-list entertainment and sports celebrities to plain old influencers and thought-leaders. It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Ethical Voices

APRIL 17, 2023

If you want to do sports or celebrity, a lot of them do great, somebody needs to go do that. We need to use technology in creative ways to help people, to help our organizations, but also to help people that we serve achieve their goals. Listen to the full interview, with bonus content, here.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Karen Freberg

DECEMBER 4, 2017

We have seen a lot of uses here for FB Watch shows and I think especially for my friends in the sports field, this would be something to look at heavily here as a way to brand, manage, and effectively execute your video content on FB. Another reason this app is good not just for influencers, but for those who have shows.

Education 42

Education Facebook Video Social Media 42