ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. Some tricks, hopefully lots of treats!

Creativity 243

Creativity Groups Retail Media Training 243

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Let’s face it, an agency search is arduous and time-consuming for both sides. We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.

Television 120

Television Travel Tourism Pitching 120

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Move past real estate trade pubs and consumer media. Pitch some fast blog post ideas related to their audience and their needs. You’re stressing about it.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 109

Video Marketing SEO Social Media 109

OnePitch

JANUARY 17, 2023

She is a staff writer at Fast Company and covers topics related to the gig economy and consumer internet companies. . Video or phone interview? BB: Short or long pitch? pitches in the morning or at night? BB: Yeah, direct or creative subject lines? 00:13:18] JB: Embargo do’s and don’ts. Great question.

Pitching 68

Pitching Video Interviews Twitter 68

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product. Tease the Product. reach across Instagram.

Product Launch 59

Product Launch Agency Consumer Film 59

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product. Tease the Product. reach across Instagram.

Product Launch 52

Product Launch Agency Consumer Film 52

Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. I believe the biggest challenge facing brands today is the “consumer of today.”

Advertising 120

Advertising Advertising Consumer Travel 120

OnePitch

APRIL 5, 2022

During the episode, Adrienne starts off by telling us about her role as executive editor, her thoughts on cold pitches, her advice for sources approaching journalists, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . Her Work Inbox & Pitches. [00:03:19]

Pitching 52

Pitching Interviews YouTube Journalism 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Along this same line of thinking is consumer education. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. And Emily Bunce, insights manager at G&S Business Communications , dual majored in history and marketing, worked in the consumer insights department at Macy’s, and got an MBA in business strategy. Fueling creativity is hard. Is that even possible?).

Creativity 120

Creativity Survey Advertising Advertising 120

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer. Having that experience helped me see the differences in writing B2B and B2C pitches. By Hibo Abtidon, Account Coordinator.

B2C 41

B2C Pitching Writing Internal 41

Bad Pitch Blog

OCTOBER 30, 2009

He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design. But there was some wonderful synergy between my presentation on storytelling and Artie’s presentation on social media as a vehicle for creativity.

Pitching 46

Pitching Creativity Storytelling Advertising 46

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. I was living in Cleveland, working as a production assistant at one of the news stations and quickly realized I needed a job in a more creative and exciting atmosphere.

Leadership 120

Leadership Local Pitching Social Media 120

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. Client: Blink.

Print 60

Print Media Travel Wireless 60

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) to your advantage to break into a new niche. We want to hear from you!

How To 105

How To Fashion Banking Industry 105

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. Doing your research beforehand to make sure your pitch would be of interest and relevant to the editors you are calling on is more important than ever.

Financial 120

Financial Healthcare Media Relations Technology 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What drew you to the field of public relations? Don’t waste their time.

Crisis 0

Crisis Reputation Study Social Media 0

NewsWhip

MARCH 3, 2020

I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. New business pitches or crisis and issues management? Brett Lofgren (President, NewsWhip): Bryan, thanks for joining us. BL: Could you take us through a real-world example?

Data 88

Data Agency Sports Creativity 88

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • The power of sensory traits to affect consumer choice. • Space technologies: Plants in space: how exploration is driving innovation here on earth. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100