ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. Of course, speed and relevance are all-important in social media, but staff experience counts, too. Be prepared with a response.

Construction 385

Construction Crisis Social Media Reputation 385

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

OCTOBER 17, 2018

I know you cover new password managers,” is more convincing than “I know you cover consumer technology.” Be more precise than most of your competitors who merely rely on media databases for beat information. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 179

Pitching Training Media Relations Consumer 179

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. This includes newsletters, closed Facebook groups and social media pages, among other places. Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). The post Pitching the media: How do you measure up to global standards? That’s why earlier in 2021, Agility PR Solutions surveyed over […].

Pitching 138

Pitching Measurement Media Survey 138

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? It already has, of course. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. The real change upon us may be due to the growth of smart speakers and voice search.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary? Fuzzy goals. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. Lastly, we had paid media support via a MAT release, which was a net-new tactic for the company. It ended up being a really effective way to get a message out in the media that we had total control over.

Marketing 78

Marketing Mobile System Instagram 78

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing. The focus is on creating compelling messages that encourage consumers to purchase. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

OCTOBER 26, 2022

[Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.].

Communications 78

Communications Analysis Leadership SEO 78

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. And of course, stay flexible. “I Be sure to ask reporters the ways they would prefer to work together.

Journalism 211

Journalism Report Interviews Meeting 211

Remote PR Jobs

SEPTEMBER 25, 2023

Yet the business of public relations is thriving. According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. One reason is that PR is more relevant—and valuable—than ever. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g.,

Interviews 322

Interviews Media Media Training Meeting 322

Flack's Revenge

SEPTEMBER 1, 2021

These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that is my peeve, so allow me to vent. ” But people have been saying press releases have been dead for years, since the advent of social media.

Writing 177

Writing Pitching Report Industry 177

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Have you been recommending a change in strategy regarding social media? And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

National segments are reserved for wider announcements that typically appeal to a national audience, of course. For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. Spell it out.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We have been consistently successful securing media coverage of compelling company-generated data such as a recent study by client Media Radar which tracked a drop in alt-right site Breitbart’s ad sales. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Solo PR Pro

JUNE 22, 2021

Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick. The changing media landscape has enabled PR pros to do more than traditional media relations.

Meeting 62

Meeting Course Retail Media Relations 62

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. Here’s why. Credibility. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics.

Social Media 344

Social Media Media B2B Leadership 344

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. And, of course, the data we create through our own branded research for clients creates news. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Cision

OCTOBER 29, 2015

The implications for PR and media relations? Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120

Trends Software Advertising Advertising 120

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 79

Automotive Mobile Technology Transportation 79

Cision

AUGUST 10, 2017

I always try to keep everything in perspective and utilize the resources I have around me to course correct. What is your secret to media relations success? Experiential activations and initiatives will continue to rise in popularity, and brands will be forced to find new ways to engage with their target consumers.

Energy 212

Energy Creativity Social Media Strategy 212

Beyond PR

JULY 20, 2016

Keep it professional and respectful, of course, but have some fun. Media and their audiences operate 24-7-365, creating and consuming content constantly and expecting answers to questions immediately. As a brand communicator, you’re not just presenting facts, you’re telling a story. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. But of course, this is only the beginning – countless other resources are out there waiting to be explored. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Move over media relations. Companies, and particularly in-house PR teams, are focusing less and less on traditional media coverage.

Trends 71

Trends Reputation Course Media Relations 71

Doctor Spin

JANUARY 7, 2024

PR Resource: Media Polarisation Spin Academy | Online PR Courses The Media Polarisation Model We often hear how the media climate is “polarised”—a known and reasonably well-understood effect of classic media logic. The Media Polarisation Model (Version 1). 4 Silfwer, J. 2020, June 4). The Spiral of Silence.

Interviews 59

Interviews Media eBook Journalism 59

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.”

Technology 123

Technology Publicity Software Print 123