Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Communications Conversations

MAY 25, 2021

Most companies turn what should be a relatively easy, simple process into one of the most painful, stressful and time-consuming processes in all of marketing. In other words, AT LEAST 6 out of 10 of us are being subjected to a very, very time-consuming and painful content approval process. I wish that was hyperbole.

Social Media 103

Social Media Media Consumer System 103

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Katie Paine's Measurement Blog

MARCH 9, 2023

A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Turn off commenting systems. How are they consumed and by who? The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Who are they?

Conference 113

Conference Communications Storytelling Social Media 113

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

SEPTEMBER 8, 2016

As the VP, my objectives will focus on expanding our client base on a more global scale, growing the diversity business and becoming a national thought leader on how organizations successfully handle diversity issues internally and externally. You’ve handled some major brand crises.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. What are we are we not consumed by?

Automotive 66

Automotive Web Meeting Media 66

Mark My Words

SEPTEMBER 14, 2021

Crow said Raducanu’s combination of youth, sporting prowess, charismatic personality and international appeal – she was born in Canada to parents from Romania and China and is a product of the British tennis system – makes her commercial gold for brands. So there are lots of considerations as to who she partners with. “It

Sports 60

Sports Marketing Media Fashion 60

Sword and the Script

JANUARY 28, 2020

It also allows you to search back in time for “years” where other monitoring systems place limits on how far back in time you can search. The system displays monitoring results in chronological order and shows you basic metrics like volume and reach. Notified says some customers use this for internal communications too.

Software 117

Software Tools Publicity System 117

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to.

Case Study 66

Case Study Conference Advertising Advertising 66

Communications Conversations

JULY 20, 2017

Consumers don’t just want to hear from a company, no matter how much they trust the brand. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. I’ve really enjoyed working on both the agency and corporate sides of the business, and there are definitely pros and cons to working at both.

Corporate 0

Corporate Agency System Meeting 0

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Consumers value personal, truthful conversation from companies. These were tweets that could wreck most corporate PR efforts. I wouldn’t be tweeting this if not!”

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

SEPTEMBER 24, 2019

After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes. Take Chris Forhan for example.

Agency 64

Agency Software Enterprise Marketing 64

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Trends in advanced safety systems and more efficient equipment technology. Their businesses are often all-consuming, back-breaking and require full family support.

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. 6) Seek Systems for Success. Digital has to be ingrained into the agency’s culture and talent. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago! Want to Adopt a Measurement Mindset?

Measurement 40

Measurement Education Government Interviews 40

Communications Conversations

DECEMBER 11, 2017

Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. . We all have stories about how the system functioned – or maybe didn’t function so well. It also empowers all of us to share ideas and keep looking forward. . .

Insurance 60

Insurance Insurance Sports Groups 60

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

NOVEMBER 25, 2011

The team has since launched a new corporate brand both internally (across more than 2,000 employees) and externally, as well as new brand launches for a number of consumer brands that sit under the larger corporate banner. It’s been an experience of fitting into a new team and culture. Be flexible.

Communications 74

Communications Construction Corporate System 74

Prohibition

DECEMBER 13, 2021

This entails limiting the damage or mitigating the adverse effects of a bad PR incident, natural disasters, industrial accidents, product failures, computer system failures, management misconduct, or even acts of terrorism. Or it could be a production, financial or management failure that causes a corporate crisis for your business.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

Prohibition

JANUARY 7, 2022

A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Technological breakdowns. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

AUGUST 9, 2018

With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automatically discovered and reused across multiple channels and devices and in a variety of previously impossible contexts. Now imagine it’s two years later or longer.

Writing 72

Writing eBook Case Study System 72

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization.

Trends 52

Trends Trade Shows Agency Communications 52

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly.

Hotels 64

Hotels Newspapers Journalism Ethics 64