Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

NewsWhip

FEBRUARY 19, 2021

The decline in influence of media and the rise of a networked, multichannel and personalised media has many implications: for society, for media, for politics, and for each of us personally. . These folks are fully tuned into the emerging interplay between media and social media.

Reputation 88

Reputation Social Media Reddit Media 88

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Media Training 397

Media Training Crisis Communications Conference Training 397

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 63

Pitching Consumer How To Meeting 63

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

NewsWhip

MARCH 27, 2023

Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate. Another way in which data has changed everything is in the advent of actual, tangible metrics, from clicks to social engagements to conversion data.

Data 148

Data Crisis Corporate Crisis Management 148

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. That disparity needs to change! Pathways to inclusive brand marketing The pursuit of inclusive brand marketing is a journey paved with actionable steps.

Brand 89

Brand Branding Marketing Ethics 89

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. And people still faxed pitches! Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. 2) Restore Relevance: Even consumers whose needs haven’t changed can grow tired of a brand over time. Maybe a younger, hipper feeling brand would help them reconsider.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 78

Automotive Mobile Technology Transportation 78

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. Social media is one way to leverage a company’s community and human connection with its consumer audience. How can this be done?

Brand 113

Brand Branding Consumer Community 113

Mindful Marketing

MAY 22, 2022

Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns? However, Anthony Russo, one of the main attorneys representing the plaintiff, argues that there’s a bigger issue at play-- corporate accountability.

Consumer 105

Consumer Advertising Advertising Corporate 105

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. And according to research by the Global Strategy Group, 56% of Americans now believe corporations should engage in dialogue surrounding controversial social-political issues.

Brand 120

Brand Branding Corporate Study 120

Solo PR Pro

DECEMBER 20, 2022

My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC. Leave your response in the comments section below or tag us on social media using #solopr.

Resources 77

Resources Energy Small Business Corporate 77

Prakkypedia

SEPTEMBER 13, 2020

Of course, this is also part of being a good PR operative – to develop good professional relationships with your colleagues, and understand their roles and how PR can assist them to achieve their goals. It’s a juggle, which is why having a PR specialist on your team is such a great asset.

Measurement 92

Measurement Customer Service Web Course 92

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? It is interesting to note that social media has not yet entered mainstream PR curricula.

Education 150

Education Training Course Social Media 150

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

OCTOBER 24, 2014

They’ve done it before (using Jeff Jones LinkedIn profile to share corporate messages, for example), and they’re doing it again. One area where brands continue to struggle is coming up with content that’s USEFUL for consumers. There’s a lot to like about this execution, like I said up top.

Instagram 146

Instagram Case Study Brand Branding 146

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers.

Examples 225

Examples Insurance Insurance Fashion 225

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 49

Consumer Brand Branding Reputation 49

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. They want to know why a company exists and what its brand stands for.

Marketing 173

Marketing Storytelling Creativity Privacy 173

PRSay

JUNE 15, 2021

Well, COVID-19 of course. For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers.

Employee 201

Employee Community Leadership Enterprise 201

Deirdre Breakenridge

FEBRUARY 23, 2015

Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so? Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Meltwater acquires social media influencer platform. >>> Looking for a B2B tech PR with expertise and execution?

Tools 101

Tools Survey Pitching Analytics 101

Mindful Marketing

JUNE 6, 2023

So, when the physician in chief warns about the dangers of social media, what should the organizations that use it do? How could social media possibly warrant the same level of concern? Unfortunately, though, most of us also have read about, if not experienced, social media’s negative impact.

Social Media 86

Social Media Corporate Media Comparison 86

Mindful Marketing

DECEMBER 18, 2022

” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. ” Of course, hindsight is 20/20, and it’s easier to criticize than it is to create. To achieve such recognition, some advertisers feel needs to test social norms and push moral envelopes.

Advertising 87

Advertising Advertising Ethics Fashion 87

5W PR

OCTOBER 31, 2019

. Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. Social media is one way to leverage a company’s community and human connection with its consumer audience. How can this be done?

Brand 60

Brand Branding Consumer Community 60

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

Facebook 79

Facebook Social Media Government Employee 79

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers.

Examples 167

Examples Insurance Insurance Fashion 167

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64