Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. As television crews zoomed in on the unsettling smirks, social media quickly caught wind, and coverage snowballed into mainstream media, which is where I encountered Paramount’s bizarre promotional play.

Consumer 80

Consumer Marketing Television Viral 80

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Brand Branding How To 243

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Karen Freberg

AUGUST 22, 2021

Of course, the series is focused on satire and comedy, but it also shows a bit into what it is like being an academic in today’s atmosphere – the challenges, expectations, struggles, and situations some are facing in our field. I felt this so much for my fellow colleagues who teach social media (#SMprofs).

Social Media 98

Social Media Media Course Conference 98

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Still trying to figure out where to start?

Pitching 93

Pitching Consumer Trends Viral 93

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” Of course, intervening in an act of violence is no small thing. ” Is Heinz’s gory Halloween promotion going to bloody its own brand?

Consumer 99

Consumer Television Course Company 99

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. It is clear that the Disney experience keeps us coming back for more.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Crisis Reputation Social Media 385

NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. They don’t magically start with the new calendar. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

NOVEMBER 5, 2018

I’m always fascinated in how certain social media platforms or new features absolutely fly and really resonate with users (Instagram stories, Facebook Live to name just two), while other hyped features, usually breathlessly introduced to the media, never really take off despite sounding great. I’ll give you an example.

Social Media 61

Social Media Media Instagram Groups 61

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 73

Social Media Ethics Trends Viral 73

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

MARCH 15, 2018

And while the big blue network is definitely priority number-one for most people when it comes to social media marketing, I think a much bigger issue is lying in the weeds. And, earlier this week, the New York Times was at it again –this time talking about bots and their impact on another social media platform, Instagram.

Social Media 83

Social Media Marketing Media Instagram 83

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager. Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. Digimind Social Listening can help track these all-important mentions. This will enhance the reputation of the company.

Reputation 195

Reputation Corporate Brand Branding 195

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”.

Social Media 66

Social Media Brand Branding Media 66

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds. Figure out a social media content strategy.

Crisis 225

Crisis How To Small Business Social Media 225

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart.

Marketing 244

Marketing Facebook Social Media Community 244

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople.

Writing 310

Writing LinkedIn Social Media SEO 310

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information.

Instagram 165

Instagram Groups Social Media Journalism 165

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Sometimes, I find myself on the spot, when a client needs real-time advice, a course-correction during an interview, or a solution to strategy problem.

Pitching 193

Pitching B2B Examples Interviews 193

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. Of course, not all brands are failing in this area. What do you see?

Brand 215

Brand Branding Instagram Video 215

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. Robert Oppenheimer in the movie, told the AP that “of course” he planned to see “Barbie.” At the London premiere of “Oppenheimer,” Cillian Murphy, who plays the physicist J.

Brand 131

Brand Branding Film Insurance 131

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 15, 2019

Of course, an executive’s framing of a situation is naturally colored by his own interests, and those of the organization. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat. All subsequent actions flowed from that broad framing of the deadly event. It’s in the DNA.

Reputation 245

Reputation Airlines Automotive Software 245

Awario

DECEMBER 7, 2020

Apart from the advances in technology, social media, of course, has a huge role to play in those improvements. A Lyfe Marketing study states 71% of consumers who have had a good experience with a company on social media are more likely to recommend it.

Customer Service 78

Customer Service Twitter Study Course 78